Minimum relevant experience and skills/attributes required:
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A sharp eye for detail, a cool head under pressure and real curiosity about the latest digital marketing trends, techniques and technologies
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Working closely with the art director to turn the client’s brief into ideas that are bold, clever and built to perform
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Writing scripts and concepts, and bringing them to life with visual references so clients can see and feel the idea
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Getting under the skin of the target audience and the business behind each brief, so your copy speaks to real South African shoppers
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Prepping with the Creative Director and account managers before ideas go to clients
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Supporting client presentations and building your confidence in the room (strong presentation skills will take you far)
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Getting out on location to see how great work is made
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Joining meetings at production houses and with directors
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Working with voice over artists and assisting with the recording of your radio ads
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Spending time in editing suites to see your work through to the finished product
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Learning from senior creatives, with regular guidance and feedback to sharpen your craft
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Foundations in TTL copywriting, with a feel for both ATL and digital writing
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A growing ability to take a brief from first idea through to final artwork
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A portfolio that shows off your writing, your digital thinking and your spark
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Strong conceptual potential and the curiosity to push every idea further
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Confident presentation skills, or the drive to build them
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Great interpersonal skills
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Committed collaborative team player
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Excellent communication skills (both verbal and written)
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Proficient in: Microsoft Suite, Word, Excel, PowerPoint
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FIGMA advantageous, but not essential
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An ear for music and an interest in finding the right voice over artist
Experience:
- 0–2 years’ experience as a copywriter in an advertising agency (standout graduates and interns with strong portfolios are encouraged to apply)
- Exposure to ATL copywriting
- Exposure to social media writing and platform specifications/best practice
- A taste for high-volume environments with fast turnarounds (preferred)
Qualification:
- A completed Tertiary qualification in Copywriting/Writing/Brand Building
Interested candidates must please submit a concise CV and salary expectation.Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.
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