Job Overview
We are seeking a dynamic and energetic Part-Time Social Media & Digital Marketing Manager to elevate our online presence and engage our community across multiple digital platforms. This role offers an exciting opportunity to craft compelling content, analyze marketing performance, and develop innovative strategies that resonate with diverse audiences. The ideal candidate is passionate about social media, skilled in digital marketing tools, and eager to make a meaningful impact through creative storytelling and data-driven insights. Join us to help shape our brand’s voice and foster meaningful connections in a fast-paced, collaborative environment!
Responsibilities
- Develop, implement, and manage engaging social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
- Monitor social media channels using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, track performance metrics, and optimize content strategies.
- Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and marketing campaigns.
- Create visually appealing graphics and videos using Adobe Photoshop, Illustrator, and video editing tools to enhance content quality.
- Manage paid advertising campaigns on Facebook Ads and other platforms to maximize reach and engagement while monitoring ROI through Google Analytics and marketing analytics tools.
- Collaborate with the team on public relations initiatives, media outreach, and branding efforts to strengthen our market presence.
- Analyze social media analytics and web analytics data regularly to assess campaign effectiveness and identify opportunities for growth.
- Engage with followers through authentic communication, relationship management, and timely responses to foster a vibrant online community.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; familiarity with Adobe Creative Suite including Photoshop and Illustrator; experience with video editing software is a plus.
- Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and marketing online analytics.
- Strong content creation skills including writing engaging posts, proofreading for clarity and accuracy, and designing eye-catching graphics.
- Ability to analyze media performance metrics using social media analytics tools to inform strategy adjustments.
- Excellent communication skills with the ability to craft compelling stories that align with brand voice.
- Ability to work independently in a flexible schedule while managing multiple projects efficiently.
Join us as a Part-Time Social Media & Digital Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for social media marketing to help us connect authentically with our community while advancing your career in a vibrant environment!
Pay: $18.00 - $20.00 per hour
Expected hours: 20.0 per week
Benefits:
- Flexible schedule
Application Question(s):
- Have you completed a bachelor’s degree from an accredited college or university?
- What was your bachelor’s degree major or field of study?
- How many years of professional experience do you have managing social media accounts for a business, college, organization, or brand?
- Do you have hands-on experience creating, managing, and optimizing Facebook and Instagram advertising campaigns through Meta Ads Manager?
- Do you have hands-on experience creating, managing, or optimizing Google Ads campaigns?
- Do you have professional experience with SEO, including keyword research, on-page SEO, meta titles/descriptions, website optimization, or Google Search Console?
- Do you have experience updating and managing a website using WordPress, Elementor, or another content management system?
- Are you comfortable creating social media content, including graphics, photographs, short-form videos, Instagram Reels, TikTok videos, and promotional content?
- Do you have experience using digital marketing analytics tools such as Google Analytics, Google Search Console, Meta Ads Manager, or Google Ads reporting?
- Are you able and willing to work in person at Stellar Career College's Chicago location?
- Please provide a link to your portfolio, social media accounts you have managed, advertising work, website work, or other relevant digital marketing examples.
- Briefly describe your experience managing social media, SEO, websites, Meta Ads, and/or Google Ads.
Work Location: In person