You’ve got a product idea.
You see a problem. You have an idea for a product that solves it. Maybe you’ve started sketching, wireframing, or talking to users.
But you’re wondering:
How do I validate demand properly?
How do I build a real MVP?
How do I find a technical co-founder?
How do I get funding—without giving away half the company?
That’s where we come in.
At Achmea Impact Ventures, we act as a venture builder and back product-driven founders who bring strong ideas but need the right structure, support, and team to build a real startup.
You bring the product vision. We’ll help you turn it into a company.
What we do
Achmea Impact Ventures is a corporate startup studio—we create startups from scratch.
We become your co-founder.
That means:
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You bring a clear product idea that fits within one of our focus areas
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We support you with a salary, funding (up to €500K), and a dedicated team
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Together, we validate the problem, build the MVP, and take it to market
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If successful, we spin out the company with you in the lead, and with significant equity for you.
What you’ll do
As the CPO-founder, you’ll:
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Validate user needs and sharpen the problem statement with our researchers
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Shape the product roadmap and define the MVP scope
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Work closely with developers, designers, and data engineers to build and test the product
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Lead early user testing, feedback cycles, and feature prioritization
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Build and lead the product team as the venture grows
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Work alongside a technical co-founder (if matched during the process)
What we offer
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Funding: Up to €500K, provided in stages based on traction
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Salary: You’ll be paid from day one to focus full-time on the venture
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Dedicated build team: Product designers, data engineers, software engineers, marketers, and researchers
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Network access: Achmea can open doors, be your first customer, or connect you with partners
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Structured process: Clear milestones, commercial sparring, and founder coaching
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Founder equity: up to 70%
Examples of ventures built with us
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FemmeUp: Women’s health platform tackling absenteeism. Used our network to land B2B clients.
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alex.ai: Legal AI assistant trained on millions of historical claims.
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Stackwise: Fintech platform launched with McDonald’s pilot in 8 weeks.
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Lekkerbezig: SaaS product supporting employee development for large employers.
How to Apply
Apply via the form or message our Talent Lead, Iselde van Beurden, directly: 📞 +31 6 38276027
Please include:
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Problem Card: A short explanation of the problem, your solution, and how your idea fits one of our focus areas
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CV or short bio
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Optional Pitch Deck: Add extra info if you already have it
Not sure if your idea fits? Reach out — we’re happy to explore it with you.
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You have a clear product idea — ideally with early user feedback, sketches, or mockups
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You’ve built and shipped digital products before
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You have strong experience in product leadership — e.g., as a CPO, product manager, or founder
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You deeply understand user research, problem validation, and product discovery
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You want to build a company, not just ship a feature
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You’re fully committed — this is not a side project
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You’re open to working closely with a technical co-founder and shaping the business together
Your idea must fit one of our domains:
- 🧘 Health & Wellbeing
- 💼 Future of Work
- 🌍 Sustainable Action
- 💸 Healthy Finances (non-insurance)
We don’t build:
- ❌ Hardware or physical product ventures
- ❌ Crypto, medtech, or science-based tech
- ❌ Products reliant on 3rd-party IP
- ❌ Ideas needing policy change or multi-stakeholder system shifts
- ❌ Tools just for Achmea
- ❌ Vague behavioural ideas without a clear business model
- ❌ One-time-use or prevention-only models
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