Performance Marketing Specialist

About the role

**About the Role**

Acodez IT Solutions is looking for a **Performance Marketing Specialist** to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands\-on experience in running performance\-driven campaigns for both **e\-commerce** and **lead generation** clients, with a strong focus on maximizing ROI, ROAS, and lead quality.

**Key Responsibilities**

* Plan, create, and manage paid campaigns across **Meta Ads (Facebook \& Instagram), Google Ads (Search, Display, Shopping, Performance Max \& YouTube), LinkedIn Ads, Snapchat Ads**, and other relevant platforms. * Manage multiple client accounts while ensuring campaign quality, timely execution, and budget optimization. * Develop full\-funnel campaign strategies based on client goals and business objectives. * Conduct audience research, competitor analysis, and keyword research to improve campaign performance. * Monitor and optimize campaigns to improve **ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates**. * Perform A/B testing on ad creatives, audiences, bidding strategies, and landing pages to improve performance. * Optimize lead generation campaigns with a focus on lead quality and conversion. * Set up and maintain accurate tracking using **Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4\), Google Tag Manager (GTM), Google Ads Conversion Tracking, UTM parameters, and Offline Conversion Tracking**. * Create performance reports and dashboards using **Looker Studio, Google Sheets, or similar reporting tools**, providing actionable insights and recommendations. * Collaborate with design, content, web development, and sales teams to improve campaign performance and user experience. * Communicate campaign performance, strategy, and recommendations effectively with internal teams and clients.

**Requirements**

* 2–3 years of hands\-on experience in **Performance Marketing / Paid Media**, preferably in a digital marketing agency. * Strong expertise in **Meta Ads Manager** and **Google Ads** (Search, Display, Shopping, Performance Max \& YouTube). * Experience with **LinkedIn Ads** and/or **Snapchat Ads** is preferred. * Proven experience managing **e\-commerce** and **lead generation** campaigns. * Experience handling significant monthly advertising budgets with a focus on achieving measurable ROI. * Strong knowledge of **GA4, GTM, Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and attribution models**. * Good understanding of **Conversion Rate Optimization (CRO)** and structured A/B testing. * Proficiency in **Google Sheets, Excel, Looker Studio**, and data analysis. * Strong analytical, communication, and client management skills. * Ability to manage multiple projects and meet deadlines.

**Preferred Qualifications**

* Google Ads Certification and/or Meta Blueprint Certification. * Experience with CRM platforms such as **HubSpot, Zoho CRM, or Salesforce**. * Familiarity with landing page and CRO tools such as **Unbounce, Instapage, Hotjar, or Microsoft Clarity**. * Basic understanding of SEO and marketing automation tools.

**Why Join Acodez?**

* Work with a diverse portfolio of clients across multiple industries. * Opportunity to manage high\-impact campaigns and substantial advertising budgets. * Collaborative work environment with continuous learning and career growth. * Competitive salary and performance\-based growth opportunities.

**How to Apply**

Send your resume along with a brief note on the accounts/budgets you’ve managed and 1–2 performance results you’re proud of (e.g. ROAS improvement, CPL reduction, scaling a campaign) to **hr.executive@acodez.in**

Ability to commute/relocate:

* Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

* Are you residing in kerala ? * What is your current salary package and notice period ?

Experience:

* Performance marketing: 1 year (Required)

Work Location: In person