Are you ready to make a difference and #ACOMplishYourDreams?
ACOM Consumer Finance Corporation seeks individuals who strive for excellence and customer satisfaction to join our growing team. As part of Japan’s leading financial institution, we empower individuals to achieve their financial goals.
The Business Planning Specialist with a focus on Digital Marketing is responsible for driving sales growth and expanding ACOM’s presence through innovative digital marketing strategies. The specialist will play a critical role in the development, execution, and optimization of data-driven marketing campaigns designed to attract, engage, and retain customers for ACOM’s cash loan product. The ideal candidate should possess a deep understanding of the digital marketing landscape, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, and online advertising, as well as a keen ability to analyze market trends and customer behavior to boost sales.
Key Responsibilities:
- Conduct thorough digital market research to identify consumer preferences, emerging trends, and opportunities in the online loan market.
- Develop and implement digital marketing strategies that align with ACOM’s business goals, particularly focusing on boosting online applications and utilization of the Revolving Cash Loan product.
- Monitor and analyze digital economic trends and competitor activities to adjust strategies for maximum impact.
- Collaborate with sales teams to design and execute targeted online campaigns that drive customer acquisition, engagement, and loan utilization.
- Optimize online channels, including ACOM’s website, social media platforms, and email marketing to enhance customer engagement and conversion rates.
- Develop and implement online marketing activities that highlight ACOM’s unique selling points, such as competitive interest rates, no collateral, and easy repayment.
- Design, execute, and manage integrated digital marketing campaigns, utilizing channels such as search engine marketing (SEM), display ads, social media, and email.
- Leverage analytics tools to track the performance of digital campaigns and refine strategies in real time to maximize ROI.
- Work closely with IT and web development teams (Outsourced company) to ensure ACOM’s digital presence is optimized for user experience, conversion, and compliance.
- Partner with compliance, legal, and privacy teams to ensure that all digital marketing initiatives adhere to SEC regulations and the National Privacy Commission’s guidelines.
- Collaborate with branch expansion managers to ensure digital campaigns support physical branch promotions and drive online traffic to branch locations.
- Utilize digital analytics platforms to track the performance of online marketing efforts, providing regular reports on key metrics such as traffic, conversion rates, customer acquisition cost, and loan utilization.
- Provide actionable insights to management on digital marketing effectiveness, recommending adjustments to enhance overall digital sales performance.
Qualifications
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- Knowledge of local consumer behavior and digital marketing trends in the Philippines.
- Proven success in driving online sales and customer acquisition through creative and data-driven digital marketing efforts.
- Proven experience in business planning and digital marketing, preferably within the financial services or lending industry.
- Expertise in SEO, SEM, social media marketing, email marketing, and digital advertising.Strong analytical skills and experience using web analytics tools (Google analytics and others) to track and optimize campaigns.
- Familiarity with SEC regulations, data privacy laws, and compliance standards, particularly in the finance sector.
- Excellent communication, project management, and collaboration skills, with the ability to work across teams.
Why join ACOM?
- Competitive Compensation: Enjoy a rewarding salary package, performance-based incentives, and healthcare benefits.
- Career Growth: Advance your career with ongoing training and development opportunities.
- Positive Work Environment: Be part of a supportive and collaborative team. Have a work-life balance with dayshift and a 5-day work week.
- Impactful Work: Contribute to the financial well-being of our customers.
Benefits:
- Additional leave
- Flexible schedule
- Flextime
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
Work Location: In person
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