Social Media and CSR Specialist

Social Media & CSR Specialist

Hove - Full-Time Office Based

Role Overview

We are seeking a creative, commercially minded and strategically driven Social Media & CSR Specialist to take ownership of our social media presence, deliver engaging, results-focused digital campaigns and support our corporate social responsibility (CSR) initiatives.

This role goes beyond content creation and day-to-day social media management. We are looking for someone who understands the role social media plays within the wider marketing strategy and can demonstrate how effective campaigns contribute to brand awareness, audience growth, website traffic, customer enquiries and ultimately sales.

The successful candidate will combine strong creative capabilities with analytical thinking, commercial awareness and the confidence to independently research, develop, execute and evaluate campaigns from concept through to completion.

An important aspect of the role will involve developing and maintaining positive relationships with our charity partners and supporting our CSR initiatives through meaningful online engagement, storytelling and occasional attendance at relevant charity events.

The position will also require flexibility to, on occasion, travel to our seven retail salons across the UK, to capture photography, video and other content that showcases our services, teams and customer experiences.

Working closely with the Head of Marketing and the wider marketing team, you will play an important role in strengthening our digital presence, engaging new and existing audiences, supporting our charitable partnerships and identifying opportunities for measurable business growth.

Key Responsibilities

Social Media Strategy & Planning

· Develop, implement and continually refine social media strategies aligned with wider marketing objectives and commercial priorities.

· Take ownership of the social media content calendar, ensuring activity is purposeful, strategically planned and aligned with campaigns, product launches and business objectives.

· Conduct regular audience, competitor and industry research to identify emerging trends, market opportunities and potential areas for growth.

· Develop platform-specific strategies that maximise reach, engagement, audience development and conversion opportunities.

· Identify opportunities to strengthen brand positioning, increase visibility and differentiate our brands within their respective markets.

Campaign Development & Execution

· Independently research, conceptualise, plan, execute and evaluate creative social media and digital marketing campaigns.

· Take ownership of campaign delivery, managing timelines, content requirements, deliverables and performance objectives.

· Develop compelling campaign concepts that balance creative storytelling with clearly defined commercial goals.

· Collaborate with the wider marketing team to ensure campaigns are integrated across relevant digital channels and support broader business priorities.

· Ensure all campaigns are delivered to a high standard, on schedule and in accordance with brand guidelines.

Content Creation & Creative Production

· Plan, capture and produce high-quality photography, video and graphic content tailored to different platforms, audiences and campaign objectives.

· Confidently film and edit engaging short-form video content, including Instagram Reels, TikTok and other relevant formats.

· Travel to our seven retail salons across the UK, when required, to capture engaging content featuring our salon environments, services, products, teams and customer experiences.

· Write compelling, engaging and commercially effective copy that reflects each brand's tone of voice and encourages meaningful audience action.

· Create and adapt visual and written assets for social media, digital campaigns, email marketing and other marketing communications as required.

· Maintain a consistent and professional visual identity across all social media channels while introducing fresh and innovative creative ideas.

Performance Analysis & Optimisation

· Monitor, analyse and report on social media and campaign performance against clearly defined KPIs.

· Evaluate performance across key metrics, including reach, engagement, audience growth, website traffic, enquiries and conversions.

· Translate performance data into meaningful insights, recommendations and actionable improvements.

· Identify underperforming activity and proactively recommend adjustments to improve campaign effectiveness.

· Conduct ongoing testing of content formats, messaging, creative approaches and publishing strategies to maximise results.

· Produce regular performance reports demonstrating the contribution of social media activity to wider marketing and commercial objectives.

Commercial Growth & Lead Generation

· Identify and implement opportunities to drive qualified website traffic, customer enquiries, salon bookings and product sales through social media activity.

· Develop campaigns that support customer acquisition, retention and engagement across both consumer and trade audiences.

· Understand the customer journey and develop content that supports audiences from initial awareness through to consideration and conversion.

· Work collaboratively with the wider marketing team to ensure social media supports lead generation initiatives, promotional campaigns and business growth.

· Proactively recommend new initiatives, partnerships and campaign opportunities based on audience insights, performance data and commercial potential.

Community Management, CSR & Brand Partnerships

· Oversee the day-to-day management of social media channels, ensuring timely, professional and engaging communication with audiences.

· Act as a brand representative online, responding appropriately to comments, messages and customer enquiries.

· Develop and maintain strong relationships with our charity partners, influencers, and community organisations, ensuring ongoing engagement and positive representation across our digital channels.

· Support the promotion and communication of our corporate social responsibility initiatives, helping to raise awareness of charitable causes and showcase the company's involvement.

· Attend relevant charity events and CSR activities on occasion, representing the brand, strengthening relationships and capturing content for digital communications.

· Identify, develop and maintain relationships with relevant influencers, content creators, brand ambassadors and digital collaborators.

· Coordinate influencer and partnership campaigns, including briefing, content deliverables, product requirements and performance evaluation.

· Identify opportunities to generate authentic user-generated content, strengthen brand advocacy and expand audience reach.

Collaboration & Brand Communications

· Work closely with the Head of Marketing and other departments to ensure consistent messaging and alignment with business objectives.

· Support the creation of digital marketing assets and written communications where required.

· Maintain a strong understanding of our products, brands, customer audiences and commercial priorities.

· Contribute proactively to marketing planning discussions, offering researched ideas, creative concepts and commercially focused recommendations.

· Take responsibility for assigned projects and budgets, demonstrating effective time management, organisation and accountability.

Skills & Experience

Essential

· Proven experience in social media marketing, digital campaign development or a comparable marketing role.

· Demonstrable ability to independently develop and deliver social media strategies and campaigns with measurable results.

· Strong understanding of how social media supports wider marketing objectives, lead generation and commercial growth.

· Excellent photography, videography and video editing skills, with experience producing professional-quality digital content.

· Proficiency in relevant creative software, such as Adobe Creative Cloud, Canva, CapCut or equivalent tools.

· Excellent copywriting, communication and storytelling skills, with the ability to adapt content for different audiences and brands.

· Confident using social media analytics and reporting tools to evaluate performance and inform strategic decisions.

· Strong understanding of major social media platforms, their audiences, algorithms and best practices.

· Excellent organisational and project management skills, with the ability to independently manage multiple campaigns and deadlines.

· Excellent interpersonal and relationship-building skills, with the confidence to engage professionally with charity partners, collaborators and external stakeholders.

· Willingness and flexibility to travel to our retail salons across the UK for content production and occasionally attend charity and CSR events.

· A proactive, solutions-focused approach, with the confidence to take ownership of projects from concept to completion.

Desirable

· Experience developing social media campaigns focused on website traffic, lead generation or sales conversion.

· Experience in beauty, hair, fashion, lifestyle, retail or another visually driven consumer industry.

· Knowledge of both B2C and B2B marketing.

· Familiarity with Google Analytics, Meta Business Suite and social media scheduling or reporting platforms.

· Experience coordinating influencer marketing, user-generated content and digital partnerships.

· Previous involvement in CSR initiatives, charity partnerships or community engagement activities.

· An understanding of paid social advertising and how organic content can complement wider advertising activity.

· Experience supporting integrated marketing campaigns across social media, email and ecommerce channels.

The Ideal Candidate

We are looking for someone who is as comfortable interpreting campaign performance as they are developing a compelling creative concept.

You will be naturally curious, commercially aware and confident in your ability to turn research and insights into meaningful marketing activity. You will understand that successful social media marketing is about more than posting consistently: it is about reaching the right audiences, communicating effectively and delivering measurable results.

You will also be an approachable and personable communicator who recognises the importance of building genuine relationships with our charity partners, supporting meaningful CSR initiatives and positively representing our brands both online and, occasionally, in person.

As a hands-on creative, you will enjoy bringing our brands to life through photography, video and storytelling, with the flexibility and enthusiasm to visit our retail salons across the country to discover and capture compelling content.

Above all, you will be someone who takes genuine ownership of your work, brings forward ideas without waiting to be prompted and demonstrates the initiative to continually improve our digital marketing performance while contributing positively to our wider community and charitable commitments.

The Offer

· Starting salary up to £35,000 depending on experience

· Full-time office-based role, Monday to Friday 9-5

· Employee Assistance Program dedicated to employee well-being

· Staff discount

· Workplace pension

· 20 days holiday plus bank holidays

· Company social events

· A Company where we embrace ‘working as a family’

After 6 months

· Monthly sales related bonus scheme

· Company sick pay

· Refer a Friend Scheme

· Cycle to work scheme

· Birthday off

The interview process will include 2 stages; an initial remote interview via Teams with the Sales and Marketing Manager at a mutually agreed time between 9 am to 4 pm Monday to Friday. The second stage will be a face-to-face meet and greet at Head Office in Hove, available on Thursdays and Fridays only. For November, Thursday 19th, Friday 20th, Thursday 26th and Friday 27th are available.

Data protection statement:

Your details may be used for recruitment purposes to contact you about this and other opportunities. We may also use your personal data provided via your application and or CV, to produce internal reports on information which may include number of applicants and to demonstrate equal opportunities. We will not pass your information on to third parties.

The Company:

We form part of the world renowned Aderans Group founded in 1968 with operations across Asia, America and Europe. The Aderans Group is a global leading provider of total hair loss solutions and at the forefront of research and development in the market, providing the latest most advanced innovations in hair replacement technology.

With 7 retail salons nationwide, 800 wholesale customers and a successful e-commerce we are one of the leading suppliers and specialists in total hair solution in the UK

Through the sheer dedication and understanding on hair, beauty and health we strive to make customers look and feel their best. Our motto - to fill the globe with smiles.

Pay: From £35,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Health & wellbeing programme
• Referral programme
• Sick pay

Work Location: In person

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