Assistant Manager, Franchise

PURPOSE/MISSION:

To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement

ACCOUNTABILITIES:

(To be performed in alignment with global and regional guidelines)

1. Functional:

• To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
• To work with key decision makers to explore new store opportunities in Vietnam.
• To effectively apply sales strategies, policies and best practices the Franchise Sales business.
• Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
• Ensure proper representation and in-store execution
• To pursue additional business opportunities and apply a strategic mid-long term approach
• Manage all interfaces:
• By frequently address the requirements across functions

• By proactively coordinate/ facilitate meetings with other functions and accounts

• To develop the franchise account strategies:
• To ensure quarterly updates of strategic franchise account initiatives

• To present strategic initiatives for local management team
• To establish regular franchise visit schedule

• To sell-in and agree on sell-through support
• Proactively lead the alignment of the sell in/ out process across internal functions

• By proactively facilitate meeting/business reviews with designated operations team and Customer Service
• To conduct and share sell through information from account

2. People:

• To make the right hire
• To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities.
• To develop both functional and interpersonal skill of direct report to maximize their individual potential.
• To build close collaboration between teams and all other interfaces. Ensure cross functional alignment

3. Controlling:

• To measure progress on franchisee’s KPIs
• To monitor and report the market trends and competitors in the area
• To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.

GROUP COMPETENCIES:

• Influence Others
• Result Orientation
• Manage & Develop People
• Manage Business Process & Project

Provide Framework for Performance

• FUNCTIONAL COMPETENCIES:

• Net Sales and standard margin (actual vs. target) for Franchise Accounts

• Cost center- Budget compliance

• DSO of Franchise Accounts vs. target

• Sell through target

CSS rating

• PROFESSIONAL BACKGROUND/EXPERIENCE:

• Functional: Preferably 3 years in Sales or Franchise Management

• Industry: Apparel/ fashion Retail or FMCG

• Leadership: Excellent leadership skills

• Exposure: Sports, marketing, account management

EDUCATION

• University degree in Business with Marketing and Sales focus

IT:

• Outlook: Basic

• Word: Advanced

• Excel: Advanced

• Powerpoint: Advanced AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..

• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Assistant Manager, Franchise

TEAM: Sales Location: Ho Chi Minh City State: 65 Country/Region: VN Contract Type: Full time Number: 550904 Date: Oct 13, 2026

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