Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
- We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Develop and implement a holistic and consistent trade marketing strategy for defined accounts. The strategy follows Central Europe guidelines and includes category football. Steer trade marketing activities of the customer cross-border to strengthen brand visibility and further drive and support the business.
RESPONSIBILITIES
:
- Develop and implement customized marketing plans on account and country level, including communication (media, digital, social, etc.), POS presentation and activation, amateur teamwear activation, in close alignment with the Sr. Manager WHS Activation
- Create, plan and execute impactful events paying into annual gameplan priorities
- Ensure positive sell-in and sell-out impact of relevant activities across all channels
- Evaluate and commercialize business opportunities with defined customers in line with the marketing calendar for Central Europe.
- Analyse the success of marketing initiatives on an ongoing basis and input findings into future planning
- Responsible for Marketing Expenditures and Sales Working Budget
- Steering of external agencies
- Travel within DACH region to accounts and partners.
KEY RELATIONSHIPS:
- Local: Sales, Brand Communications, Publishing, PR, GTM, Sports Marketing, Legal, Controlling, Procurement, Visual Merchandising, Coach Program
- External: retailers, agencies, influencers
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong communication and presentation skills
- Strong interpersonal skills
- Strong organizational, planning and project management skills
- Analytical skills, ability to deal with complex situations and problems
- Customer and market understanding
- Understanding of all key marketing instruments and their usage in the respective channels
- Advanced MS Office skills
- Fluency in German and English (written and spoken)
- Experience in a matrix organization
REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS:
- Degree in business administration with focus on marketing and/or sales
- Ideally 2-4 years relevant experience in the areas of marketing and/or sales
- Work experience in the sporting goods/fashion/consumer goods industry, in retail and/or with an agency (advertising, media, PR, sports marketing)
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE: Manager WHS Activation Football - Central Europe (m/f/d) BRAND: LOCATION: Herzogenaurach TEAM: Brand Management & Communications STATE: BY COUNTRY/REGION: DE CONTRACT TYPE: Full time NUMBER: 547834 DATE: Aug 3, 2026