- Identify and onboard direct publishers and app developers with ads.txt/app-ads.txt compliant inventory.
- Build a strong pipeline of quality web and in-app programmatic supply across global markets.
- Verify publisher authorisation, inventory quality, traffic sources, GEOs, formats, and scalability before onboarding.
- Manage publisher outreach, commercial negotiations, onboarding, and ongoing relationship management.
- Coordinate with technical and operations teams for ORTB endpoint integration, testing, and scaling.
- Ensure compliance with ads.txt/app-ads.txt, sellers.json and SupplyChain Object (schain) requirements.
- Negotiate competitive commercials and payment terms while maintaining sustainable margins.
- Grow existing publisher relationships and continuously identify opportunities to increase quality traffic and revenue.
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