Join Our Team at IIE Rosebank International
The Independent Institute of Education, Rosebank International, is part of the ADvTECH Group, Africa's leading private education provider. From our humble beginning in 1909, Rosebank International has grown to a student population of more than 30,000 students nationwide.
As we continue to expand and innovate, we invite passionate professionals to become part of our dynamic team. If you are driven by the desire to make a meaningful difference in students' lives and wish to contribute to an institution that values academic excellence, connection, and student success, we would love to hear from you.
Join us on our journey of shaping futures!
Overview and Purpose of Position
The Social Media Specialist will be responsible for planning and executing social media and digital marketing initiatives that support student recruitment, brand awareness and stakeholder engagement. The role supports the Marketing Manager by managing digital channels, coordinating campaigns and monitoring marketing performance and customer service
Duties & Responsibilities
1. Lead generation support:
- Create content andsocial campaigns that drive traffic to the website (programme information, open days, admissions and registrations).
2. Community Management:
- Monitor, respond to, and engage with the audience to foster a positive community and ensure consistent brand messaging and voice.
3. Social Media Management:
- Assist Social Media Specialist/ Marketing Manager/ Marketing Specialist with social media management. Plan, develop, and execute social media content strategies to enhance brand presence and engagement on platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok.
3. Paid Campaign Support:
- Assist in setting up and optimising paid social media campaigns to increase reach and conversions as needed.
4. Analytics and Reporting:
- Track and analyse performance metrics for each platform, generate regular reports, and provide insights to optimise future campaigns.
Minimum Requirements
Qualifications
- Diploma in Marketing, Digital Marketing, Communications, Business Management or related field
- Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Management or related field
Experience
- At least 2 years Digital Marketing (Social media management and advertising)
- Advanced paid media advertising will be advantage
- Experience with digital tools such as Google Analytics, SEMrush, META business suite would be an advantage
- Experience with website content management will be an advantage
- Stay abreast of social media trends, content formats, platform updates and algorithm changes, identifying opportunities to enhance content reach and engagement
- Sound knowledge of all social media platforms
- Youth marketing will be an advantage
Skills and Competencies:
- Knowledge of digital media practices and trends
- Strong written, verbal, and interpersonal communication skills
- Good time management skills
- Has the ability to collaborate with staff from different functional areas
- Team Player
- Ability to handle pressure
- Keep up with changes/advances in technology
- Good listener
Working Hours (Full Time)
Work time is from 08:00 to 17:00, Monday to Friday. Working hours will depend on the teaching timetable and modules allocated.
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