Job Description:
The Product Marketing Manager is responsible for translating product capabilities into compelling market propositions that drive adoption, engagement, and revenue growth.
This role acts as the strategic bridge between Product, Marketing, Commercial, and Market Teams, ensuring products are positioned effectively, localized to market needs, launched successfully, and continuously optimized based on customer insights and business performance.
Role Responsibilities
- Localized Product Marketing: Research & identify local customer needs, market trends, and opportunities to develop market specific product positioning, campaigns, promotions, and propositions.
- Got-to-Market: Lead marketing plans for new product launches or product champions, features, and enhancements, including target audience, positioning, channels, and KPIs.
- Revenue Optimization: Identify opportunities to grow revenue per product through customer acquisition, activation, retention, reactivation, cross-sell, and upsell.
- Product Performance: Monitor product performance, customer behavior, revenue contribution, and marketing ROI to identify growth opportunities and performance gaps.
- Customer & Market Insights: Translate customer data, competitor activity, and local market insights into actionable product and marketing recommendations.
- Product Lifecycle Management: Develop marketing initiatives across the product lifecycle from launch and adoption through retention and reactivation.
- Cross-Functional Collaboration: Work closely with the Product team, BI/Data, and regional market teams to align product priorities with customer and revenue opportunities.
Qualifications
- Bachelor’s degree in Marketing, Business, Tech, or related field.
- 2+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, or related roles in igaming or related industries.
- Strong understanding of product marketing, customer lifecycle, go-to-market, and revenue growth strategies.
- Experience developing localized or market-specific marketing products is highly preferred.
- Strong analytical skills with the ability to translate customer and product data into commercial actions.
- Experience working with product performance metrics such as revenue, active users, conversion, retention, ARPU, cross-sell, and ROI.
- Strong commercial mindset with a clear focus on measurable business outcomes.
- Strong communication and cross-functional collaboration skills.
- Experience in digital, e-commerce, entertainment, SaaS, fintech, gaming, or other customer-led digital businesses is an advantage.
Pay: RM7,000.00 - RM9,000.00 per month
Work Location: In person
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