Sales & Marketing Coordinator

About the role

**About Us**

Alberta Maple Care Ltd. is a nursing\-led private home care agency in Calgary. We serve clients of all ages — from pediatric complex care to seniors aging in place — and we can direct\-bill Alberta Blue Cross for CDHCI\-approved hours while working alongside AHS case managers and hospital discharge planners.

You will be employed by Alberta Maple Care and split your time across our family of healthcare businesses:

* **Alberta Maple Care —** nursing\-led private home care in Calgary serving clients of all ages, from pediatric complex care to seniors aging in place, including CDHCI direct\-billed hours. Audience: families, AHS case managers, discharge planners, physicians. Primary channels: local SEO, Google Business Profile, Facebook/Instagram, community referral relationships. * **Consulting Firm —** B2B healthcare consulting and software. Helps clinics and non\-hospital surgical facilities with CPSA accreditation and IPC inspection readiness, and builds software. Audience: clinic owners, medical directors, facility administrators across Canada. Primary channels: LinkedIn, SEO/content, email, direct outreach. * **Pharmacy —** a compounding pharmacy and licensed travel clinic in Calgary. Audience: local families, travellers, seniors. Primary channels: Instagram, Google Business Profile, in\-store promotion, community events.

Three brands, three completely different audiences. That is the job — and why it will make you a far stronger marketer than any single\-brand role.

You will be our first dedicated marketing hire, reporting directly to the owner. You will create the strategy, then execute it yourself — this is a doer role with real ownership, not a management layer. Your mandate is simple to state and hard to do: measurably grow customers and revenue across all three brands.

**What You Will Do**

* **Strategy \& planning:** build and own a quarterly marketing plan and content calendar per brand, with budgets and measurable targets (leads, inquiries, revenue influenced). * **Content \& social:** write and design posts for LinkedIn, Facebook/Instagram; manage publishing calendars; and grow engaged followings. * **Design \& brand:** produce flyers, brochures, decks, ad creative, and social graphics in Canva and/or Adobe; keep each brand's visual identity consistent and professional. * **Websites, SEO \& analytics:** own on\-page SEO and blog/insights content; manage Google Business Profiles and local SEO for the Calgary service businesses; track everything in Google Analytics and Search Console; deliver a monthly performance report with recommendations. * **CRM \& lead management:** manage the CRM pipeline, lead capture forms, nurture emails, and follow\-up sequences; ensure no inbound lead is dropped. * **Outreach \& representation:** personally represent our brands — presenting to referral sources (discharge planners, physician offices, clinic owners), attending community events, health fairs, and industry functions. * **Campaigns:** plan and run paid and organic campaigns (Google Ads, Meta, LinkedIn) within budget; test, measure, iterate.

**What Success Looks Like (First 12 Months)**

90 days: marketing plans live for all brands; Google Business Profiles optimized; content calendars running; baseline analytics dashboard in place.

6 months: measurable month\-over\-month growth in qualified inquiries for Alberta Maple Care and consultation requests for Consulting; at least two referral\-source presentations delivered.

12 months: documented revenue contribution per brand; a repeatable lead engine you built and can prove with numbers.

**What You BringMust\-Have**

* 1–3 years of hands\-on marketing experience (agency, in\-house, or demonstrable freelance/portfolio work). * Strong design skills — you can show us polished work in Canva, Adobe Creative Suite, or Figma. * Confident writer in English across formats: LinkedIn posts, blog articles, ad copy, patient/family\-facing materials. * Working knowledge of SEO fundamentals, Google Analytics, Google Business Profile, and Meta/LinkedIn platforms. * Comfortable presenting in person — you will speak for our brands in front of strangers. * Highly computer\-literate: picks up new software fast (CRM, scheduling tools, form builders, spreadsheets). * Self\-directed. You will get goals and budgets, not daily task lists.

**Nice\-to\-Have**

* Healthcare, home care, pharmacy, or other regulated\-industry marketing experience. * HubSpot (or similar CRM), Google Ads, email marketing platform experience. * Video editing / short\-form video content skills (Reels, Shorts). * A second language relevant to Calgary communities.

**Compensation \& Terms**

* $25–$28/hour depending on experience (approx. $52,000–$58,000/yr), full\-time, 40 hrs/week. * Performance bonus tied to agreed lead and revenue targets — strong performance can bring total compensation meaningfully higher. * Hybrid: mix of remote work, on\-site days at our Calgary locations, and community events. * Tools and software budget provided (design, scheduling, ads).

**How to Apply**

Send the following to info@albertamaplecare.ca with the subject line “Marketing Coordinator — \[Your Name]”:

4\. Your resume.

5\. A portfolio or 3–5 work samples (designs, posts, campaigns, websites) — **required**. Applications without work samples will not be considered.

6\. A short note (max 200 words) describing one marketing result you personally drove, with a number in it.

Shortlisted candidates will complete a paid practical assessment (approx. 3 hours of take\-home work plus a 60\-minute live session, compensated at $100 flat) before any offer. We hire on demonstrated work, not interviews alone.

Pay: $52,200\.00\-$58,464\.00 per year

Work Location: Hybrid remote in Calgary, AB