Sales Data & Digital Analyst
Location – Macquarie Park, Sydney
· Blend your technical data skills with your ability to communicate the story behind them.
· Join an ambitious firm which is growing, evolving & improving its systems.
· Allied Credit has a hybrid work environment; we understand the value of a work-life balance.
Allied Credit is a leading vehicle finance firm with strategic alliances with global car, marine and motorcycle brands. Offering white label, joint venture and floorplan finance, our proprietary software provides a seamless, convenient and customer-focused finance service to consumers and businesses.
The Sales Data & Digital Analyst plays a critical role in delivering actionable insights and supporting performance optimisation across Dealer, Broker, Novated and emerging digital channels.
The role is focused on transforming data into insight and foresight leveraging descriptive, diagnostic and predictive analytics to identify trends, opportunities and risks that drive sales performance and digital engagement capabilities.
Reporting to the Sales Data & Performance Manager, this role acts as a key analytical partner in supporting channel growth, digital capability uplift and retention strategies, with a particular focus on activation and performance of digital journeys and experiences. While core reporting is maintained by Finance, this role delivers bespoke analysis, executive-level insights, and forward-looking perspectives to support strategic decision-making and continuous improvement.
What you will be doing
Analytics, Digital Performance & Commercial Insight
· Analyse sales and digital performance across Dealer, Broker, Novated and digital channels to identify trends, conversion drivers and growth opportunities.
· Deliver bespoke, ad-hoc analysis to support channel optimisation, digital activation and retention initiatives.
· Apply descriptive and diagnostic analytics to understand performance and support development of predictive views where relevant.
· Provide structured, data-driven recommendations to influence both strategic direction and tactical actions.
· Support digital capability uplift, including analysis of customer journeys, funnel performance and engagement metrics
· Contribute insights to improve digital retention, activation and customer lifecycle outcomes.
· Support Product team with analytical requirements, including product performance, pricing inputs and competitiveness assessments.
Executive & Performance Reporting
· Develop high-impact, insight-led reporting for senior stakeholders, translating complex data into clear narratives.
· Support performance rhythm (PR) activities through preparation of structured insights, commentary and analysis.
· Assist in delivering forward-looking insights (forecasting, trends, emerging risks/opportunities).
· Support preparation of sales and performance updates for leadership forums.
· Complete Guaranteed Future Value (GFV) new value reporting analysis and monthly reconciliation activities.
Opportunity, Channel & Market Analysis
· Assess channel performance, partner segmentation and digital engagement trends.
· Support go-to-market planning, onboarding strategies and channel-level optimisation initiatives.
· Contribute to evaluating the effectiveness of sales programs, campaigns and digital initiatives.
· Identify opportunities to improve conversion, efficiency and customer experience across channels.
Stakeholder Collaboration & Enablement Alignment
· Work closely with:
o Sales and Channel teams
o Finance
o Digital Solutions team
o Product and Marketing
o Training and Continuous Improvement
· Align insights with Sales & Enablement priorities, capability uplift and continuous improvement initiatives.
· Act as a key contact for sales and digital performance analytics within the Sales Enablement function.
· Provide data-driven input into cross-functional initiatives and working groups.
Data Integrity & Continuous Improvement
· Leverage existing reporting infrastructure, partnering with Finance and BI teams.
· Ensure accuracy, consistency, and reliability in all bespoke analysis.
· Identify opportunities to improve data quality, reporting effectiveness and insight generation.
· Contribute to the evolution from retrospective reporting to insight and foresight-driven decision-making.
Your background
· Solid experience in analytics, insights or commercial performance roles within the Asset Finance industry.
· Holding a Master’s degree in Data Analytics or similar subject.
· Exposure to digital performance, customer journeys or online channel analytics.
· Proficiency in Excel, PowerPoint and Power BI, with strong Python coding skills.
· Strong commercial acumen with ability to generate actionable insights and tell the story behind the data.
· Ability to translate complex data into clear, business-relevant insights.
· Curious, proactive and detail-oriented, with a focus on continuous improvement.
Why work for Allied Credit?
· Work-life balance - hybrid working arrangements allow a balance of working from home and the office, and we are always willing to discuss flexible working options.
· Wellness day to take a day off for some R&R around your birthday and a Volunteer Day to support your community.
· Discount offers on selected retailers, car loans and novated leasing options.
· A learning environment where we take your development and career aspirations seriously.
· 16 weeks of paid parental leave along with Salary Continuance Insurance.
We want individuals who will buy into and thrive with Allied Credit’s Values of Customer Focus, Adaptability, Risk Confidence, Integrity and Teamwork. We welcome free thinkers who challenge the status quo and embrace change.
Allied Credit pledges to treat all candidates with the utmost respect and professionalism throughout the recruitment process. We promise to conduct a fair, transparent, and inclusive hiring process, ensuring that all candidates are evaluated based on their skills, experience, and potential, regardless of race, gender, age, disability, sexual orientation or any other irrelevant characteristic.
Please contact Alex Kelly on 0484 109 354 for a confidential discussion. For further information on Allied Credit, please visit our website at https://alliedcredit.com.au/ or email hr@alliedcredit.net.au.
Pay: $90,000.00 – $110,000.00 per year
Work Location: Hybrid remote in Macquarie Park NSW
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