Head of Marketing Video, America's Test Kitchen
The Head of Marketing Video leads the strategy, development, production, and delivery of video content that supports America’s Test Kitchen’s marketing objectives, primarily through our Organic Social Media content, Brand initiatives, Streaming and Sponsored / Partnership deliverables. Working across internal teams, this role oversees a diverse portfolio of video assets including Marketing Video (brand content and paid content), all Organic Social video, YouTube membership promotions, PBS marketing integrations, FAST and OTT promotional campaigns, sponsored content, and partner activations.
The Head of Marketing Video is a brand and creative steward responsible for setting a vision for our Marketing video outputs and continuing to uplevel the work of their team. Ultimately this is a hands-on player-coach role. A team of 3-5 social shooters / editors who produce the bulk of our Marketing Video outputs will report to this person. At times, the Head of Marketing Video will personally develop concepts, write scripts, shoot, edit and produce content, and should have command and a comfort level for this work, in addition to the leadership skills, creative taste and production expertise to lead a video organization.
Primary Responsibilities:
Marketing Video Strategy & Production
- Lead development and production of marketing video assets across key Marketing touchpoints within paid, owned, earned, and partner channels, creating video content that supports our business goals (like subscriber acquisition, product marketing, and brand-building).
- Develop concepts, scripts, messaging, and creative approaches tailored to platform, audience, and business objectives; at times these will necessitate a new shoot, at other times they will leverage existing ATK footage / editorial content / photography. You should be equally comfortable and proficient with vertical video (for Social channels) as you are with branded and sponsored content (ads)
- Maintain a high bar for storytelling, visual quality, and audience relevance across all deliverables
Distribution & Platform Marketing
- Oversee promotional video assets (content, product, and brand) for ATK’s distribution ecosystem, including PBS, YouTube, FAST, OTT, and streaming partners, including:
- PBS marketing videos including promotional tags, show sizzles, and partner ‘advertising’ assets within American Public Television guidelines
- YouTube mid-rolls and end cards designed to drive audience engagement and membership conversion
- FAST and Streaming promotional campaigns supporting programming launches, themed marathons, seasonal moments, and channel growth initiatives
Sponsorship & Revenue Partnerships
- Partner with Revenue and Sponsorship teams to develop compelling advertiser-supported video content that will run in organic social and paid media campaigns.
- Contribute creative thinking and production expertise to pitches and new opportunities, and translate sponsor objectives into engaging, audience-first creative that delivers value to both advertisers and ATK viewers
Production Leadership & Operations
- Manage a small but vital team, providing creative guidance, feedback, and professional development. Partner closely with a Project Manager to manage workflow and ensure schedule adherence.
- Determine the most effective production approach for each project, balancing speed, quality, resources, and business priorities.
- Personally produce and edit content when appropriate while also overseeing execution by internal team members, freelancers, and agency partners
Cross-Functional Collaboration
- Serve as the primary video partner for Marketing initiatives across the organization
- Collaborate closely with Brand Marketing, Growth Marketing, Revenue Partnerships, Social, Streaming, Programming, Editorial, and Creative teams
- Help shape ATK’s broader video marketing strategy through a deep understanding of audience behavior, platform / channel trends, and business goals
Success in this Role:
- Marketing video assets contribute meaningfully to subscriber growth, engagement, and retention goals
- Sponsorship video offerings are easy to package, sell, and execute, helping grow partnership revenue
- Distribution partners receive compelling promotional support that strengthens ATK’s presence across PBS, FAST, OTT, YouTube, and streaming platforms.
- Production workflows are efficient, scalable, and responsive to business needs.
- ATK’s marketing video portfolio consistently reflects the authority, warmth, and quality of the brand while driving measurable business outcomes.
Qualifications for this Role:
- 12+ years of experience in video production, successfully telling brand and product stories in advertising, social media, and beyond. Experience in-house on the client side, or within an agency environment, are ideal.
- Proven track record of managing and mentoring a video team, including overseeing production and post production processes.
- Expertise in scripting, shooting / directing, editing are important.
- Strong communication skills, with the ability to give and receive constructive feedback in a small team environment.
- Ability to manage multiple projects simultaneously, meeting strict deadlines.
- Collaborative, team-oriented mindset and ability to work independently when required.
- Experience in culinary video production is critical.
This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.
Salary Range:
$115,000.00 - $130,000.00
The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.
About America’s Test Kitchen:
The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America’s Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.
We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.
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