Team Lead - Paid Media

Designation: Team Lead - Paid Media

Experience: 3 - 7 years

Job Location: Pune (Work from Office)

About Amura :

Amura Marketing is a growth marketing company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is now poised to become a global name in digital marketing, disruptive technology solutions as well as marketing & sales automation. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world.

Role in the Organization:

We are seeking a Paid Media Team Lead with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale B2B and B2C marketing campaigns, including end-to-end project launches and marketing efforts tailored to the B2B and B2C sectors.

Key Responsibilities:

1. Strategic Planning and Campaign Execution:

• Develop and execute comprehensive paid media strategies specifically tailored to B2B and B2C developers' marketing objectives.
• Collaborate with internal stakeholders to align paid media efforts with overall B2B and B2C marketing goals and client deliverables.
• Drive month-on-month performance improvement to ensure higher ROI for B2B and B2C campaigns.

2. Campaign Management:

• Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the B2B and B2C sectors.
• Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket B2B and B2C sales.

3. Client-Focused Approach:

• Understand client objectives, analyze B2B and B2C-specific metrics, and provide solutions for better campaign efficiency and ROI.
• CPL, CPQL Site visits, bookings, etc
• Work closely with Business Development teams to provide media insights for pitches and presentations.
• Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.

4. Performance & Optimization:

• Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
• Optimize campaigns across the paid marketing funnel – from creative strategy to targeting and tracking conversions.

5. Revenue Mapping & SOP Implementation:

• Map individual and team revenue performance against media commissions/media spends handled.
• Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
• Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.

6. Team Training & Management:

• Drive a team of 7-8 people, ensuring technical expertise in paid media for B2B and B2C campaigns.
• Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
• Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.

7. Staying Updated with Industry Trends:

• Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the B2B and B2C marketing space.
• Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for B2B and B2C clients.

8. Stakeholder Collaboration:

• Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
• Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the B2B and B2C ecosystem.

Key Metrics for Success:

• ROI on marketing campaigns and media spends.
• Efficiency in achieving lead generation and site visit targets for B2B and B2C developers.
• Client satisfaction and retention rates.
• Performance of team-driven campaigns against benchmarks.
• Implementation of processes and SOPs to improve team efficiency.

Interpersonal Attributes:

• Self-driven and motivated to achieve campaign success in the competitive B2B and B2C market.
• Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
• Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
• Agency background with a focus on B2B and B2C marketing is highly preferred.

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