Job Title: Marketing Manager
Reports to: Head of Marketing
Job Purpose:
We are seeking an experienced, hands-on Marketing Manager to lead marketing activity across our Sales, Land & New Homes, and Mortgages business units. The ideal candidate will have a strong background in customer acquisition, lead generation and campaign delivery, with experience across digital and offline channels. A background in B2C marketing is essential, and experience within the property sector or B2B marketing would be beneficial.
You will be responsible for developing and executing integrated multi-channel marketing plans that support business objectives, drive lead generation and customer acquisition, and nurture customer engagement and retention. This role also contributes to strategic brand initiatives.
You will oversee digital marketing activity, including website performance, email marketing, digital customer journeys and marketing automation, while line managing the Digital Marketing Executive. The role also includes ownership and delivery of organic social media activity across key business units.
Key Responsibilities
Marketing Planning:
· Create multi-channel marketing plans that deliver on business unit goals: driving awareness, lead generation, customer engagement, retention, and advocacy.
· Align plans with business unit leads and optimise based on activity and business performance.
· Use target audience understanding, customer insight, market trends, and competitive landscape to develop marketing strategy and plans and improve campaign effectiveness.
Marketing Communications:
· Plan, develop and execute campaigns across various channels, including website, blog, email, organic and paid social, paid search, property portals, branch collateral, direct mail, events and customer journey communications.
Lead Generation:
· Drive lead generation across business units using paid search, paid social, direct mail, email marketing and property portals. Use conversion optimisation activity to improve lead quality, conversion and ROI.
Digital Marketing:
· Provide oversight of digital marketing, including website performance, email marketing and digital customer journeys. Lead website enhancement projects, the implementation of new tools and digital optimisation initiatives. Lead email automation and customer journey optimisation.
· Line manage the Digital Marketing Executive to support in the delivery of ongoing digital marketing activity as well as digital projects.
· Manage relationships with digital suppliers and partners to deliver website improvements and digital projects.
Social Media
· Own the organic social media plan for key business units and contribute to brand social planning too. Create, schedule and publish content across social media channels.
· Own the paid social strategy for your business units, including audience targeting, content creation, agency briefing and performance optimisation.
Brand Champion:
· Maintain and enhance the company's brand image by ensuring consistency in messaging, visual identity, and tone across all marketing materials and channels. Support implementation of strategic brand initiatives and proposition development projects.
Reporting and Analytics:
· Establish KPIs to evaluate marketing activity performance. Regularly track, analyse, and report on results and ROI, providing insights and recommendations for improvement to key stakeholders.
Collaboration and Stakeholder Management:
· Work closely with marketing colleagues, business unit leadership, and wider cross-functional teams to align marketing activities and deliver the plan.
· Collaborate with external suppliers, agencies, and partners to execute marketing campaigns, optimise customer journeys, marketing automation and other initiatives.
· Contribute to cross-functional initiatives, such as service innovation, or customer experience improvements.
· Provide ad hoc support and training to branch colleagues across the network.
Budget Management:
· Manage the marketing budget, ensuring optimal resource allocation across marketing activity.
· Monitor expenditure, track ROI, and report on performance.
Line Management:
· Provide day-to-day leadership, coaching and development for the Digital Marketing Executive.
· Ensure effective prioritisation and delivery of website, email, digital campaign and project activity.
Personal Specification:
· Proven experience as a hands-on Marketing Manager within a B2C environment. Experience of B2B marketing would be advantageous.
· Experience in property or housing sector (preferred but not essential).
· Strong knowledge of marketing principles, techniques, and best practices.
· Proven experience of delivering multi-channel lead generation campaigns.
· Understanding of digital marketing strategies and hands-on experience of using tools, including CMS, email marketing platforms, CRM, and Google Analytics.
· Experience managing website content and leading website enhancement projects.
· Experience creating and publishing social media content.
· Experience developing and delivering email marketing campaigns and automation.
· Strong understanding of conversion optimisation.
· Confident in using design tools, such as Canva.
· Strong writing and editing skills, with the ability to create engaging content.
· Excellent analytical skills with the ability to interpret data and derive actionable insights.
· Strong project management skills with the ability to manage multiple initiatives simultaneously.
· Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
· Experience managing agency relationships and external suppliers.
· Strong creative judgement with attention to detail.
· Proven leadership and team management skills.
· Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Pay: £35,000.00-£41,000.00 per year
Experience:
- Marketing management: 1 year (preferred)
Work Location: In person
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