Join a Growing Company Where Your Ideas Make a Difference
Anthem Sports is seeking a creative, energetic, and forward-thinking Marketing Manager to help drive the next chapter of our growth.
With approximately $30 million in annual revenue and growth of 20-25%/yr, Anthem Sports is a leading supplier of sporting goods and equipment to schools, youth leagues, parks and recreation departments, and athletes nationwide.
We are looking for someone who brings fresh ideas, embraces emerging technology, and wants to make a meaningful impact.
Unlike larger corporate environments, our lean marketing team offers the opportunity to take ownership, work directly with leadership, and see the results of your efforts. This is an exciting opportunity for someone who enjoys both developing marketing strategies and rolling up their sleeves to execute them.
Key Responsibilities
Social Media & Content Creation
- Lead and manage our social media presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
- Help develop engaging, original content, including videos, photography, product demonstrations, and promotional campaigns.
- Create and manage social media content calendars and campaigns.
- Identify trends and creative opportunities to strengthen brand awareness and customer engagement.
- Track KPIs and continuously improve content effectiveness.
AI-Powered Marketing & Innovation
AI proficiency is a priority for this position. We're looking for someone who has enthusiastically embraced AI and understands how to leverage it to improve marketing productivity and results.
- Utilize AI tools for content creation, copywriting, video production, and campaign development.
- Implement AI agents and automated workflows to streamline marketing operations.
- Leverage AI-powered analytics and research to identify opportunities and improve performance.
- Explore emerging technologies that can help our marketing team accomplish more with greater efficiency.
- Demonstrate practical experience applying AI to real-world marketing challenges.
Brand Development & Digital Marketing
- Help shape Anthem Sports' brand identity, messaging, and digital presence.
- Collaborate with our digital marketing team on website content, product presentations, email campaigns, and promotions.
- Develop creative marketing initiatives that support customer acquisition, engagement, and sales growth.
- Work with sales, merchandising, and leadership to align marketing initiatives with company objectives.
Agency & Vendor Management
- Manage relationships with outside marketing agencies, photographers, videographers, and content creators.
- Coordinate projects, timelines, budgets, and creative deliverables.
- Evaluate vendor performance and identify opportunities to improve quality and results.
Qualifications
- 4+ years of experience in marketing, social media, digital content, or a related field.
- Hands-on experience using AI tools, agents, and marketing automation.
- Proven ability to develop engaging social media content and manage successful campaigns.
- Creative mindset with strong writing, communication, and organizational skills.
- Experience working with outside agencies and creative vendors.
- Familiarity with social media analytics, digital marketing platforms, and performance measurement.
- Ability to think strategically while remaining comfortable executing day-to-day initiatives.
- Self-motivated, adaptable, and comfortable working in a fast-paced, entrepreneurial environment.
- Experience in e-commerce, consumer products, or sporting goods is a plus.
Why Join Anthem Sports?
Exceptional Growth: Join an established $30 million company growing approximately 20-25% annually.
Make a Real Impact: Your ideas and initiatives will directly influence our marketing performance and business growth.
Creative Freedom: We encourage fresh thinking, experimentation, innovation, and people who take ownership of their work.
Embrace New Technology: We're committed to leveraging AI and emerging technologies to build a smarter, more effective marketing organization.
Direct Access to Leadership: Work closely with decision-makers in an environment where good ideas can quickly become reality.
Career Growth: As Anthem Sports expands, so will the opportunities for talented individuals who demonstrate initiative, leadership, and results.
Ready to Make Your Mark?
If you're a creative, results-oriented marketing professional who embraces AI, enjoys taking ownership, and wants to play an important role in a growing company, we'd love to hear from you.
Location: Pawcatuck, Connecticut Job Type: Full-Time Compensation: Competitive, based on experience
To Apply: Please submit your resume along with examples of social media content, marketing campaigns, or AI-powered initiatives you've helped create or manage.
Join Anthem Sports and help shape the future of our marketing success.
$80,000–$105,000, with performance bonus, depending on the candidate's experience and leadership capabilities.
Benefits:
- Relocation assistance
Work Location: In person
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