Marketing Manager (Fashion & Textile)
Don't apply into the void.
Most applications for this Anuprerna role vanish into an ATS. With jobfinder-ai, your agent finds the actual hiring manager or founder behind this opening and sends a tailored email from your own inbox — so a real person reads your pitch and replies. We then follow up until you land on the calendar.
Reach the decision-maker — $5About the role
***JOB DESCRIPTION***
Anuprerna Artisan Alliance Pvt. Ltd. is a sustainable, tech\-enabled platform working with artisan communities across India to create handcrafted textiles, apparel, accessories, and home décor for global markets. We are looking for a Marketing Manager (Fashion \& Textile) with a strong understanding of fashion, textiles, branding, and marketing to help build and position our brand. The ideal candidate should be able to bridge the gap between design and marketing by creating compelling campaigns that effectively showcase our handcrafted products.
**Key Responsibilities**
* **Branding**
Develop and strengthen Anuprerna's brand identity across all platforms while ensuring consistent brand communication and storytelling.
* **Marketing Strategy**
Plan and execute marketing strategies and campaigns to increase brand awareness, customer engagement, and sales.
* **Fashion \& Product Development**
Work closely with the product and artisan teams to understand collections, fabrics, trends, and customer preferences, while contributing ideas for new product development and positioning.
* **Content Creation**
Create engaging content for social media, email campaigns, product descriptions, blogs, brochures, and other marketing materials.
* **Campaign Management**
Plan and manage digital marketing campaigns across Instagram, LinkedIn, YouTube, Meta, and other relevant platforms.
* **Creative Design**
Develop mood boards, campaign creatives, product mock\-ups, presentations, and marketing materials using Canva, Photoshop/Illustrator, and AI\-powered design tools.
* **Market Research**
Monitor fashion and textile industry trends, competitor activities, and consumer behaviour to identify new business opportunities.
* **Collaboration**
Coordinate with designers, photographers, content creators, artisans, and external agencies to ensure effective execution of campaigns.
* **Performance Analysis**
Track campaign performance, analyse marketing metrics, and recommend improvements to maximise engagement and conversions.
**Eligiability Criteria**
* Bachelor's degree in Fashion Design, Textile Design, Fashion Communication, Marketing, or a related field. * 1\+ years of experience in Fashion, Textile, Brand Marketing, or Digital Marketing (preferred). * Strong understanding of apparel, textiles, handloom fabrics, accessories, and product development. * Proficiency in Canva, Photoshop/Illustrator, and AI design tools. * Excellent communication, presentation, and content writing skills in English. * Creative mindset with strong branding and storytelling abilities. * Passion for sustainable fashion and artisan\-led businesses.
Pay: ₹25,000\.00 \- ₹30,000\.00 per month
Benefits:
* Health insurance * Leave encashment * Paid sick time * Paid time off * Provident Fund
Application Question(s):
* Describe your experience in fashion, textile, or brand marketing. * Describe your proficiency in Canva, Photoshop/Illustrator, and AI tools. * Share your portfolio or examples of branding, marketing campaigns, social media content, or product designs. * Are you comfortable with our office location situated at Debipur, Memari, West Bengal? * Are you comfortable with the salary range of ₹25,000–₹30,000 per month? or share your current remuneration.
Work Location: In person
Ready to reach the decision-maker?
Set this role as a target and your agent does the sourcing, finds the verified email, writes the pitch, and follows up — on autopilot.
Start your hunt