Digital Marketing Specialist
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Reach the decision-maker — $5About the role
We are looking for a creative and results\-driven **Digital Marketing Specialist** to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing our online presence, increasing brand awareness, and driving customer engagement through various digital channels.
**Key Responsibilities:**
* Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, PPC, etc.). * Optimize website content and structure for SEO to improve search rankings and organic traffic. * Manage and create engaging content for social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. * Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and other digital platforms. * Analyze website traffic, social media engagement, and ad performance using tools like Google Analytics and Meta Business Suite. * Conduct keyword research and develop an SEO strategy to enhance visibility and lead generation. * Develop and execute email marketing campaigns, including automation and segmentation strategies. * Monitor industry trends and competitor activities to identify new opportunities. * Collaborate with designers, content creators, and developers to improve user experience and digital content. * Track, measure, and report performance on all digital marketing efforts and optimize strategies based on data insights.
**Requirements:**
* Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. * Proven experience as a **Digital Marketing Specialist** or similar role. * Hands\-on experience with SEO, PPC, social media marketing, and email marketing. * Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, or similar. * Strong understanding of website analytics, A/B testing, and conversion optimization. * Excellent written and verbal communication skills. * Ability to work independently and collaboratively in a fast\-paced environment. * Up\-to\-date with the latest trends and best practices in digital marketing.
**Preferred Qualifications:**
* Certifications in Google Ads, Facebook Blueprint, HubSpot, or similar digital marketing programs. * Experience with WordPress, Shopify, or other CMS platforms. * Knowledge of basic HTML, CSS, or website development is a plus.
**Benefits:**
* Competitive salary based on experience. * Flexible working hours (if applicable). * Opportunities for career growth and professional development. * Performance\-based incentives and bonuses.
Job Types: Full\-time, Permanent
Pay: ₹10,000\.00 \- ₹35,000\.00 per month
Work Location: In person
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