- 3–5+ years of experience in performance marketing, with hands-on ownership of Google Ads campaigns.
- Proven experience delivering local SEO results for service-based businesses, including Google Business Profile, local landing pages, reviews, and local search visibility.
- Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and call tracking.
- Practical experience managing paid search campaigns, optimising landing pages, and improving lead generation performance.
- Experience in B2B SaaS, a digital marketing agency, or marketing for home services, trades, or field-service businesses.
- Ability to analyse campaign performance and connect marketing metrics to business outcomes.
- Strong communication skills and confidence presenting results, advising business owners, and discussing service value with prospective clients.
- A proactive, hands-on mindset with the ability to work independently and take ownership of results.
- Experience documenting processes and building repeatable workflows as a business grows.
- Ability to work full-time during Eastern Time business hours.
Client Marketing & Campaign Management
- Own day-to-day marketing for Tree Doctors, ArboStar's partner company, including Google Ads, SEO, reporting, and ongoing performance optimisation.
- Manage client Google Ads campaigns end to end, including campaign structure, keyword research, negative keywords, bidding strategies, ad copy, landing pages, conversion tracking, and weekly optimisation.
- Execute local SEO strategies for tree care businesses, including Google Business Profile optimisation, service and city landing pages, review generation, citations, and Google Local Services Ads.
- Manage Meta Ads and retargeting campaigns where they support client acquisition goals.
- Conduct comprehensive marketing audits covering Google Ads, Meta Ads, GA4/GTM, call tracking, landing pages, and CRM lead flow.
- Translate campaign data into clear, actionable recommendations that improve lead volume, cost per lead, and booked jobs.
Client Relationships & Retention
- Serve as the primary marketing contact for assigned clients, building strong relationships with business owners.
- Prepare and present monthly performance reports and lead regular results review calls.
- Monitor client performance against established baselines, identify growth opportunities, and proactively address performance issues.
- Develop case studies showcasing client results, including lead generation, cost per lead, booked jobs, and customer testimonials.
ArboScale Growth & Customer Acquisition
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Own marketing for ArboScale itself, building a predictable pipeline of potential clients.
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Develop and execute targeted email campaigns to ArboStar's existing client base, using customer growth signals and relevant case studies to generate interest.
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Launch and optimise paid acquisition campaigns targeting high-intent searches related to marketing for tree care companies.
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Build an SEO content strategy, creating landing pages and articles that drive organic traffic and convert visitors into audit requests.
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Collaborate with Customer Success to establish a referral channel and identify clients who could benefit from ArboScale.
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Follow up on marketing leads, book audits, nurture opportunities, and work with Sales and Customer Success to convert prospects into paying clients.
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Fully remote position Monday–Friday schedule, 9:00 AM – 5:00 PM EST
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10 paid vacation days annually
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Paid birthday (or special occasion) day off
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Professional and supportive team environment
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Long-term growth opportunities within a growing SaaS company
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The opportunity to contribute to an industry that helps create healthier, greener communities
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