AREA SALES EXECUTIVE – FMCG SALES

Company: Passive Growth Position: Area Sales Executive – FMCG Department: Sales & Distribution Product Category: Packaged Food / Snacks Territories: Panvel, Navi Mumbai, Taloja, Kalyan, Dombivali Employment Type: Full-Time | Field Sales Reporting To: Sales Manager / Business Head

About Passive Growth

Passive Growth are distributors for PLAYHOUSIE Snacks for Panvel, Navi Mumbai & Raigadh district. We distribure ₹5/- & ₹10/- pack size of Indian snack brand offering tasty and affordable puffed snacks made with millets such as Corn, Jowar and Ragi.

Our products are designed for the mass Indian market with a strong focus on taste, affordability, retail availability and attractive retailer margins.

We are looking for an energetic and result-oriented Area Sales Executive to build and expand PLAYHOUSIE's retail distribution network across Panvel, Navi Mumbai and surrounding markets.

JOB PURPOSE

The Area Sales Executive will be responsible for developing the assigned market from the ground up by identifying retailers, generating orders, developing distributors/dealers, increasing product availability and ensuring regular repeat sales.

The person will act as the face of Passive Growth in the market and will be responsible for achieving sales and distribution targets in the assigned territory.

KEY RESPONSIBILITIES1. Market Development & Sales

Develop Passive Growth sales across Panvel and Navi Mumbai.
Visit retail outlets regularly and generate orders.
Identify potential markets, locations and high-potential outlets.
Open new retail outlets and increase numeric distribution.
Generate repeat orders from existing retailers.
Achieve monthly sales and outlet-opening targets.
Develop new business opportunities in untapped markets.

2. Retailer Acquisition

Identify and approach:

Kirana / General Stores
Grocery Stores
Supermarkets
Mini Markets
Bakery & Confectionery Stores
Namkeen & Snack Shops
Tea & Coffee Shops
School/College-area stores
Canteens
Cafeterias
Local chains
Other suitable FMCG outlets

The ASE should be able to confidently introduce Passive Growth, explain the products, retailer margins/schemes and convert prospects into active customers.

3. Dealer Development

Identify potential Wholesellers & Dealer for assigned territories.
Develop relationships with existing and prospective Wholesellers & Dealer.
Support Wholesellers & Dealer appointment and onboarding.
Ensure adequate stock availability at Wholesellers & Dealer level.
Coordinate retailer orders with Wholesellers & Dealers.
Monitor Wholesellers & Dealer stock movement and replenishment.
Help Wholesellers & Dealer develop their retail network.
Ensure healthy distributor-retailer relationships.

4. Primary & Secondary Sales

The ASE will be responsible for both:

Primary Sales:

Company → Dealer

Secondary Sales:

Dealer → Retailer

The objective is not merely to push stock into distributors, but to ensure that Passive Growth products actually move through the market and generate repeat orders.

5. Product Placement & Merchandising

Ensure Passive Growth products are properly displayed.
Improve shelf/counter visibility.
Ensure products are available at high-footfall outlets.
Install/display company-provided POSM wherever applicable.
Ensure attractive product placement.
Check stock rotation and expiry/freshness.
Identify outlets requiring additional visibility or promotional support.

6. Market Intelligence

Regularly collect information regarding:

Competitor brands
Competitor pricing
Retailer margins
New product launches
Promotional schemes
Consumer preferences
Fast-moving SKUs
Slow-moving SKUs
Market demand
Competitor distribution
Retailer feedback

Provide useful market feedback to management for pricing, schemes, products and expansion decisions.

7. Relationship Management

Build strong and long-term relationships with:

Retailers
Wholesalers
Supermarkets
Institutional buyers
Local business owners

The candidate should become the first point of contact for PASSIVE GROWTH trade partners in the assigned territory.

8. Collections & Outstanding Follow-up

Follow up on outstanding payments as per company policy.
Coordinate with wholesellers/retailers regarding payment status.
Ensure sales are generated within approved credit/payment terms.
Immediately report overdue or problematic accounts to management.

9. Reporting

Maintain daily and weekly sales information including:

Outlet visits
New outlets opened
Orders booked
Sales value
SKU-wise sales
Distributor-wise sales
Repeat orders
Outstanding payments
Competitor activity
Market feedback

Submit regular Daily Sales/Visit Reports (DSR) and monthly performance reports.

TARGETS & KPIs

The ASE will be evaluated primarily on:

Sales

Monthly sales achievement
Primary sales
Secondary sales
Month-on-month growth

Distribution

New outlets opened
Active outlets
Outlet coverage
Repeat-order outlets
New distributor/dealer development

Market Execution

Product availability
Product visibility
Merchandising
Scheme execution
Stock rotation

Business Development

New territories developed
New retail accounts
New institutional/key accounts
Distributor network expansion

Reporting

Daily reporting discipline
Market intelligence
Accurate sales/order reporting
Outstanding follow-up

DAILY JOB RESPONSIBILITIES

A typical working day may involve:

Morning

Review target and route plan
Coordinate with distributor
Check stock availability

Day

Visit retailers
Generate orders
Open new outlets
Follow up with prospective retailers
Check product display
Collect market feedback
Meet potential distributors

Evening

Update sales/order data
Follow up on pending orders
Coordinate deliveries
Submit Daily Sales Report

TERRITORY

Initial territory will primarily cover:

Panvel

Panvel
New Panvel
Kamothe
Kalamboli
Kharghar
Taloja
Roadpali
Kamotha / surrounding developing markets

Navi Mumbai

Vashi
Sanpada
Juinagar
Nerul
Seawoods
CBD Belapur
Kharghar
Koparkhairane
Ghansoli
Airoli
Turbhe
Rabale
Surrounding markets

Territory may be expanded based on business requirements and performance.

CANDIDATE PROFILEEducation

Minimum 12th Pass
Graduate preferred

Experience

1–3 years of FMCG / Food / Beverage / Retail Sales experience preferred
Candidates with strong field-sales experience from other consumer-goods categories may also be considered.
Freshers with excellent communication, sales ability and local market knowledge may be considered for a junior role.

Preferred Background

Experience in:

FMCG
Packaged Foods
Snacks
Namkeen
Beverages
Confectionery
Grocery
Consumer Goods

will be an advantage.

REQUIRED SKILLS

Excellent communication skills
Strong convincing & negotiation ability
Retailer relationship management
Good knowledge of local market
Strong field-sales attitude
Ability to generate new business
Target-oriented approach
Self-motivated and energetic
Basic knowledge of smartphones/WhatsApp
Basic Excel/reporting knowledge preferred
Ability to work independently

Mandatory

Two-wheeler + valid driving licence preferred/required, as the position involves extensive market visits.

PERSONAL ATTRIBUTES WE ARE LOOKING FOR

We are looking for someone who:

Enjoys meeting people
Is comfortable approaching new retailers
Does not hesitate to make cold calls/visits
Can convince a retailer to try a new brand
Understands that FMCG sales is about distribution + repeat sales
Takes ownership of his/her territory
Is aggressive but professional in achieving targets
Can build relationships rather than simply take orders
Has the hunger to grow along with a growing brand

COMPENSATION

Salary: ₹18,000 – ₹25,000 per month Incentives: Performance-based Travel/Petrol Allowance: As per company policy Other Benefits: As applicable

High performers can earn significantly more through sales incentives.

CAREER GROWTH

A successful candidate can progress through:

Area Sales Executive

↓

Senior Sales Executive

↓

Area Sales Manager

↓

Regional Sales Manager

As PASSIVE GROWTH expands into additional cities and territories, strong performers will have opportunities to take responsibility for larger markets.

SUCCESS IN THIS ROLE

Your primary objective is simple:

"PUT PLAYHOUSIE SNACK PRODUCTS ON MORE SHELVES, IN MORE SHOPS, IN MORE HANDS."

We are looking for someone who can help us build PLAYHOUSIE from a growing snack brand into a strong FMCG retail brand across Maharashtra and eventually beyond.

If you are passionate about sales, love meeting people and enjoy building markets, we want to hear from you.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person