The Head of BU Marketing leads marketing across every Argano business unit: Oracle, Microsoft, SAP, Salesforce, PCG, Connect, Anaplan & Pigment, Blue Yonder, UKG/Infor HCM, Workday, and managed services. The role manages the BU marketing directors and product marketing leads, sets one planning and reporting model for BU marketing, and owns the pipeline BU marketing produces. Argano has long-standing alliances with Microsoft, Oracle, Salesforce, SAP, and many other technology partners.
This leader sets the bar for product marketing, marketing strategy, and storytelling across the portfolio, coaches each BU marketing director to run their BU as a “mini-CMO”, and works with the SVP of Marketing, BU commercial leaders, the Demand Center of Excellence, Brand/Creative, Value Creation, Alliances, and Analyst Relations to turn BU plans into pipeline and bookings. We want a proven people leader who is also a strong product marketer that understands demand generation and a clear storyteller.
RESPONSIBILITIES
Team Leadership
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Lead, hire, and coach the BU marketing directors and product marketing leads across every Argano business unit.
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Set a common format for BU marketing plans, budgets, and monthly operating reviews so results compare cleanly across BUs.
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Hold a high quality bar for messaging, campaigns, and seller-facing assets in every BU, including the high-performance operations narrative and publisher-specific points of view.
Product Marketing & Storytelling
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Set standards for BU narratives, messaging hierarchies, positioning, and persona/buyer maps, and review each BU’s work against them.
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Build cross-BU stories where offerings overlap, such as ERP, data and integration, planning, HR, and incentive compensation.
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Turn client results into stories the sales team can tell and buyers remember, framing clients as already high-performing, and coach BU leads to do the same.
Pipeline & Demand Generation
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Own the BU marketing pipeline target across all business units, covering marketing-sourced and marketing-influenced pipeline.
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Run a weekly pipeline-generation cadence across BUs (theme, lists, talk tracks, seller/BDR follow-up) and a monthly roll-up of BU funnel performance (MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher) with BU commercial leaders; move budget toward the programs that convert.
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Partner with the Demand Center of Excellence on shared nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce, and on whitespace and dormant-account plays.
Shared Services, Value Creation & Analyst Relations
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Orchestrate Argano’s Demand Center of Excellence and Brand/Creative capacity across BUs, and set priorities when BUs need the same resources.
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Partner with Value Creation on solution launches across BUs: positioning, naming, messaging, enablement, and demand kick-off.
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Partner with Analyst Relations so analyst and publisher briefings, proof, and awards claims stay accurate and cleared.
Publisher & Alliance Marketing
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Work with Alliances to build a portfolio view of publisher co-marketing, MDF programs, and joint GTM motions across all BUs.
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Track publisher-sourced and publisher-influenced pipeline by BU and by publisher.
Reporting & Brand
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Report BU marketing results, pipeline, and spend to the SVP of Marketing, and provide a quarterly roll-up to BU leaders.
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Protect Argano brand standards while giving each BU room to carry its own publisher point of view.
Originally posted on Himalayas
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