BRAND MANAGER - Exteriors, Mumbai
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Reach the decision-maker — $5About the role
Location: Mumbai, MH, IN Areas of Work: Sales \& Marketing Job Id: 15111 **External Job Description**
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**Job Purpose:**
Drive the growth and profitability of the Exteriors portfolio by leading brand strategy, innovation, and commercialization across retail and institutional channels, while strengthening brand equity and market leadership.
**Business Responsibilities:**
**1\. Category \& Business Leadership:**
* Own category growth, market share, profitability and portfolio health. * Develop short, medium and long\-term category strategies based on consumer, customer and competitive insights. * Manage the category as a business unit with clear revenue, profitability and growth objectives. * Identify whitespace opportunities and lead expansion into new segments, applications and customer groups.
**2\. Brand Strategy \& Growth:**
* Build and execute annual brand plans across retail and institutional segments. * Define positioning, value propositions and communication strategies for assigned brands. * Drive brand awareness, consideration, preference and premiumization. * Partner with creative, media and digital agencies to deliver impactful campaigns and consumer experiences. * Monitor brand health metrics and recommend interventions to strengthen equity.
**3\. Product \& Innovation Management:**
* Lead the end\-to\-end innovation pipeline—from insight generation and concept development to commercialization. * Develop differentiated product propositions aligned to market needs and emerging trends. * Work closely with R\&D, manufacturing and supply chain teams to launch winning products. * Manage product lifecycle, portfolio architecture and rationalization decisions.
**4\. Institutional Business Marketing:**
* Develop go\-to\-market strategies for projects, infrastructure, government, industrial and related segments. * Create segment\-specific value propositions, technical selling tools and customer engagement programs. * Partner with Institutional Sales teams to identify growth opportunities and improve win rates. * Build marketing programs targeted at institutional buyers, builders and key decision\-makers in liaison with Sale teams. * Drive specification\-led demand generation and influence strategies.
**5\. Pricing \& Commercial Excellence:**
* Lead pricing strategy, value engineering and profitability initiatives. * Analyze competitive landscape, market trends and customer economics. * Recommend channel, pack and pricing interventions to maximize growth and margins.
**6\. Consumer \& Market Insights:**
* Translate consumer, customer and market insights into actionable business opportunities. * Conduct qualitative and quantitative research to identify emerging needs and unmet opportunities. * Track competitive activity, innovation trends and evolving customer preferences.
**7\. Cross\-Functional Leadership:**
* Collaborate extensively with Sales, Institutional Business, Supply Chain, Manufacturing, R\&D and Agency partners. * Lead cross\-functional launch teams and ensure flawless execution. * Influence stakeholders without direct authority and drive alignment across functions.
**Education Qualifications:**
MBA/PDGM from Tier 1 or Tier 2 B\-school.
**Work Experience:**
1\-5 years of Experience in Brand Management, Category Management, Product Management or Marketing having managed P\&L\-linked categories, brands or product portfolios..
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