Browse more marketing jobs
BRAND MANAGER - Exteriors, Mumbai
This role appears to be closed. Browse the similar open roles below — or let your agent watch for the next opening like it.
Salary context from live listings
Observed pay for marketing jobs in the united states
Among 38 openings that publish compensation, the median stated annual range is $92K–$116K USD. This uses observed listing data across 603 live jobs, never an estimated salary.
Don't apply into the void.
Most applications for this ASIAN Paints role vanish into an ATS. With jobfinder-ai, your agent finds the actual hiring manager or founder behind this opening and sends a tailored email from your own inbox — so a real person reads your pitch and replies. We then follow up until you land on the calendar.
Reach the decision-maker — $5About the role
Location: Mumbai, MH, IN Areas of Work: Sales \& Marketing Job Id: 15111 **External Job Description**
----------------------------
**Job Purpose:**
Drive the growth and profitability of the Exteriors portfolio by leading brand strategy, innovation, and commercialization across retail and institutional channels, while strengthening brand equity and market leadership.
**Business Responsibilities:**
**1\. Category \& Business Leadership:**
* Own category growth, market share, profitability and portfolio health. * Develop short, medium and long\-term category strategies based on consumer, customer and competitive insights. * Manage the category as a business unit with clear revenue, profitability and growth objectives. * Identify whitespace opportunities and lead expansion into new segments, applications and customer groups.
**2\. Brand Strategy \& Growth:**
* Build and execute annual brand plans across retail and institutional segments. * Define positioning, value propositions and communication strategies for assigned brands. * Drive brand awareness, consideration, preference and premiumization. * Partner with creative, media and digital agencies to deliver impactful campaigns and consumer experiences. * Monitor brand health metrics and recommend interventions to strengthen equity.
**3\. Product \& Innovation Management:**
* Lead the end\-to\-end innovation pipeline—from insight generation and concept development to commercialization. * Develop differentiated product propositions aligned to market needs and emerging trends. * Work closely with R\&D, manufacturing and supply chain teams to launch winning products. * Manage product lifecycle, portfolio architecture and rationalization decisions.
**4\. Institutional Business Marketing:**
* Develop go\-to\-market strategies for projects, infrastructure, government, industrial and related segments. * Create segment\-specific value propositions, technical selling tools and customer engagement programs. * Partner with Institutional Sales teams to identify growth opportunities and improve win rates. * Build marketing programs targeted at institutional buyers, builders and key decision\-makers in liaison with Sale teams. * Drive specification\-led demand generation and influence strategies.
**5\. Pricing \& Commercial Excellence:**
* Lead pricing strategy, value engineering and profitability initiatives. * Analyze competitive landscape, market trends and customer economics. * Recommend channel, pack and pricing interventions to maximize growth and margins.
**6\. Consumer \& Market Insights:**
* Translate consumer, customer and market insights into actionable business opportunities. * Conduct qualitative and quantitative research to identify emerging needs and unmet opportunities. * Track competitive activity, innovation trends and evolving customer preferences.
**7\. Cross\-Functional Leadership:**
* Collaborate extensively with Sales, Institutional Business, Supply Chain, Manufacturing, R\&D and Agency partners. * Lead cross\-functional launch teams and ensure flawless execution. * Influence stakeholders without direct authority and drive alignment across functions.
**Education Qualifications:**
MBA/PDGM from Tier 1 or Tier 2 B\-school.
**Work Experience:**
1\-5 years of Experience in Brand Management, Category Management, Product Management or Marketing having managed P\&L\-linked categories, brands or product portfolios..
Ready to reach the decision-maker?
Set this role as a target and your agent does the sourcing, finds the verified email, writes the pitch, and follows up — on autopilot.
Start your hunt