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BRAND MANAGER - SMARTCARE, Mumbai
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Reach the decision-maker — $5About the role
Location: Mumbai, MH, IN Areas of Work: Sales \& Marketing Job Id: 15110 **External Job Description**
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**Job Purpose:**
Drive growth, profitability and market leadership for waterproofing portfolio. The role involves end\-to\-end brand management covering strategy, innovation, GTM execution, and stakeholder alignment
**Business Responsibilities:**
**Business \& Brand Strategy:**
* Drive annual and long\-term business plans for the assigned portfolio (volume, value, and market share growth) * Identify growth opportunities across key application segments * Build strong positioning and differentiation in relevant categories * Track category trends, customer needs, and competitive landscape to refine strategy
**Portfolio Management \& Innovation:**
* Lead new product development and lifecycle management for the portfolio * Work with R\&D to define product specifications based on application requirements * Drive cost optimization, value engineering, and pricing strategy * Ensure continuous product improvement through market feedback loops
**Go\-To\-Market (GTM) \& Activations:**
* Design and execute GTM strategies across channels and customer segments * Drive demand generation through on\-ground activations and engagement programs * Develop relevant communication and content * Collaborate with sales teams to translate strategy into execution plans
**Ecosystem Development:**
* Build and strengthen engagement with key external stakeholders * Identify opportunity areas in customer workflows and embed solutions * Drive programs focused on loyalty, education, and capability building
**Performance Tracking \& Analytics:**
* Own key business KPIs: volume, value, market share, profitability, and innovation success metrics * Track campaign effectiveness and channel performance * Drive corrective actions based on data\-backed insights
**Cross\-Functional Collaboration:**
* Work closely with Sales, R\&D, Supply Chain, Finance, and Digital teams * Ensure alignment between product development, marketing, and execution * Partner with agencies for communication and campaign development
**Education Qualifications:**
MBA/PDGM from Tier 1 B\-school.
**Work Experience:**
3\-4 years of Experience in Brand/Product management from construction materials, building products, or allied industries preferred
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