Social Media & Content Marketing Manager New York City | $90,000–$100,000
Ask Anthropy is partnering with a growing NYC-based consumer hospitality company to hire a hands-on Social Media & Content Marketing Manager.
We're looking for a social-first marketer and content creator who knows how to turn everyday brand moments into content people actually want to watch, with TikTok at the center of the strategy.
This is not a role where you'll simply build content calendars or manage outside creators. You'll personally develop concepts, film, edit, post and engage with content while also owning the broader marketing strategy across social, campaigns, email, local marketing and brand initiatives.
You'll have significant creative ownership and the opportunity to help shape the identity and growth of expanding consumer brands throughout New York City.
What You'll Do
- Own TikTok strategy and execution, including ideation, filming, editing, posting, trends, sounds and community engagement
- Create short-form video designed to build awareness, conversation and in-person customer traffic
- Manage and curate content across TikTok, Instagram, LinkedIn and other relevant channels
- Help define and maintain distinct brand voices, visual identities and points of view
- Regularly visit NYC locations to capture content and identify stories and moments worth sharing
- Develop and execute campaigns around product launches, seasonal moments, events, partnerships and new locations
- Translate successful social concepts across multiple marketing channels
- Manage email and SMS campaigns and support customer retention and loyalty initiatives
- Support local marketing, community partnerships, events and location openings
- Track content and campaign performance and use data to continuously improve strategy
- Partner directly with leadership and operating teams while independently owning day-to-day marketing execution
- Connect marketing activity to customer engagement, traffic and sales
What We're Looking For
- Demonstrated experience creating TikTok and short-form video content that has generated meaningful engagement
- A portfolio, brand account or personal creator account showing content you personally helped create
- Strong understanding of TikTok culture, trends, hooks, storytelling and what makes people stop scrolling
- Experience marketing a consumer-facing brand; food, hospitality, retail, lifestyle or other location-based businesses are especially relevant
- Ability to develop strategy and personally execute content
- Hands-on filming and short-form video editing experience
- Strong understanding of Instagram and other social platforms in addition to TikTok
- Experience developing and executing integrated marketing campaigns
- Email/SMS or lifecycle marketing experience
- Strong creative instincts and an understanding of brand voice and visual identity
- Comfortable working independently in a fast-moving, entrepreneurial environment
- Able to manage multiple priorities and travel between locations throughout NYC
- Flexibility to occasionally support evening/weekend events, openings and other key brand moments
Schedule & Location
This is a flexible, field-based NYC role. You'll spend approximately 2–4 days per week at locations throughout New York City creating content and collaborating with teams, approximately one day in the office for planning and strategy, with some opportunity to work remotely depending on the week's priorities.
Occasional evening and weekend availability will be needed for events, openings and other important brand moments.
Compensation
$90,000–$100,000 annually, commensurate with experience.
Pay: $90,000.00 - $100,000.00 per year
Work Location: In person