Role summary
Own and scale our Meta advertising - from campaign setup and creative testing to daily optimization and reporting - turning Facebook and Instagram investment into measurable business results.
Your responsibilities
We are looking for a hands-on Meta Ads Specialist to manage and optimize our paid social media advertising, with a primary focus on Facebook and Instagram Ads. This role is focused on campaign execution, performance optimization, creative testing, reporting, and scaling paid social activities.
Meta Ads Campaign Management
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Plan, set up, manage, and optimize paid social campaigns across Meta platforms, mainly Facebook and Instagram
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Manage full-funnel campaigns including awareness, traffic, engagement, retargeting, lead generation, and conversion campaigns
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Own campaign structure, targeting, placements, budgets, bidding strategies, tracking, and daily optimization
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Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results
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Manage budgets across campaigns, audiences, creatives, and funnel stages.
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Ensure campaigns are launched accurately, on time, and aligned with business goals and marketing priorities
Performance, Testing & Reporting
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Analyze campaign performance based on KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, revenue, and conversions
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Run A/B tests across creatives, audiences, copy, placements, formats, and campaign objectives
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Translate performance data into actionable insights and optimization recommendations
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Prepare regular paid social performance reports for internal stakeholders.
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Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings
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Stay up to date with Meta Ads best practices, platform updates, algorithm changes, and advertising policies
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Support and manage paid advertising campaigns across other digital advertising platforms when required, including testing and evaluating new channels and platforms based on business needs and performance opportunities.
Creative & Cross-Functional Collaboration
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Collaborate closely with Brand Management, e-Commerce, CRM, content, and creative teams to align paid social campaigns with wider marketing activities.
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Brief and review paid social creatives from a performance perspective
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Recommend effective ad formats, messaging, hooks, CTAs, and creative angles for Meta platforms
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Support testing of static ads, video ads, carousel ads, Stories, Reels, collection ads, UGC-style creatives, and product/catalog ads
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Share creative performance learnings with relevant teams to improve future ad assets.
Your profile
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Proven experience as a Meta Ads Specialist, Paid Social Specialist, Performance Marketing Manager, or similar role
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Experience managing paid social campaigns for e-commerce, retail, fashion, lifestyle, consumer brands, or similar industries
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Strong understanding of full-funnel paid social strategy, including prospecting, retargeting, and conversion campaigns
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Confident working with KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversion volume
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Experience with budget management, campaign optimization, and scaling paid social campaigns
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Strong analytical skills and ability to turn data into clear recommendations
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Good understanding of paid social creative best practices and creative testing
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Knowledge of tracking, pixels, conversion events, UTMs, and attribution
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Experience with analytics and reporting tools such as Meta Ads Manager, Google Analytics, Looker Studio, Shopify analytics, or similar
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Strong organizational skills and ability to manage multiple campaigns and deadlines
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Self-driven, proactive, detail-oriented, and comfortable working independently
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Fluency in English
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German language knowledge is a benefit.
Your advantages
- A familial, collaborative atmosphere in international teams
- An innovative and exciting area of responsibility with diverse development opportunities
- Flat hierarchies and short decision-making paths that help you implement your own ideas
- Regular employee events
- Discounts on our own products
- Private health insurance and other benefits, such as a 13th-month salary.
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