- Develop and implement promotional strategies aligned with campaign objectives, market trends, and Fresh category growth targets.
- Analyze market data and consumer insights to identify opportunities and inform effective promotional tactics.
- Plan, execute, monitor, and optimize integrated promotional campaigns using relevant promotional engine tools to drive business results.
- Track key campaign metrics such as sales lift, ROI, and repeat purchase rate, and provide actionable performance reports and dashboards to stakeholders.
- Collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams to ensure seamless campaign execution and alignment with business goals.
- Manage campaign budgets and allocate resources effectively to maximize promotional performance and ensure cost-efficient execution.
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