About this Position
We are looking for a Creative Lead who will be responsible for leading creative direction and execution across digital and offline channels, translating business and marketing objectives into impactful customer-facing experiences while leading the creative team and ensuring high-quality, timely delivery.
Job Description
As our Astronaut, your missions are:
- Lead the creative direction and execution for social media content and campaigns, digital advertising campaigns, in-app promotional assets, product packaging, and offline materials such as flyers, banners, brochures, POSM, and event collateral.
- Translate marketing and business objectives into effective and engaging creative outputs that support brand awareness, consideration, and conversion.
- Collaborate closely with Category Marketing, Campaign Operations, CRM, Product, and Production/Vendor teams to deliver campaigns on time and within scope.
- Manage creative project timelines and workflows through JIRA, ensuring clear task ownership, progress tracking, feedback cycles, and timely delivery.
- Lead, manage, and mentor designers while maintaining high creative standards and efficient workflows.
- Balance brand aesthetics, creative quality, customer experience, and business objectives across digital and physical touchpoints.
- Continuously explore creative trends, consumer behavior, cultural insights, and design innovations relevant to digital and offline channels.
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