- Develop compelling, concise, and performance-driven copy for social media and digital ad videos across platforms such as
- Meta (Instagram,
- Facebook), TikTok, YouTube, and other paid media channels.
- Write strong hooks, opening lines, CTAs, supers, captions, and end frames optimized for short-form video formats.
- Collaborate closely with Creative Leads, Graphic Designers, Video Editors, and Performance Marketing teams to translate
- briefs into effective storytelling.
- Craft copy for organic social media content, including captions, reels, stories, and carousel posts.
- Ensure all copy aligns with brand guidelines, campaign objectives, and platform best practices.
- Manage copywriting projects through Jira, from crafting copy to assigning tasks and coordinating with the Design team.
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