Junior Content Marketing & SEO Manager (m/w/d) - Italian Market - parental leave cover

About the role

<p>As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners.</p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Your Responsibilities</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335559738":299,"335559739":299}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Research, analysis, and quality management of automotive and mobility content in Italian</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Conducting keyword, topic, and competitor analyses to&nbsp;identify&nbsp;content gaps and organic growth opportunities</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Improving the relevance, structure, internal linking, and user experience of existing content</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Monitoring and&nbsp;analyzing&nbsp;organic performance and deriving specific optimization measures</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Optimizing&nbsp;content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Monitoring AutoScout24’s visibility in traditional search results and AI-based search platforms, as well as tracking relevant competitors</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and follow-up on deliverables</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What You Bring</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335559738":299,"335559739":299}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Relevant professional experience in SEO and/or content marketing</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics,&nbsp;Semrush,&nbsp;Ryte, or comparable platforms</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">A structured way of working, combined with strong organizational and project management skills</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">A strong willingness to share ideas with colleagues and to learn from and be inspired by the team</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> <li><span data-contrast="auto">Excellent Italian language skills and fluent business English</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">&nbsp;</span></li> </ul> <p>AutoScout24 offers benefits that support independent and effective working, including a hybrid work model, flexible working hours, up to 30 days of annual leave, and modern office spaces. Our goal is to create an inspiring work environment where you can reach your full potential.</p> <p>With colleagues representing more than 50 nationalities, we foster a diverse and inclusive workplace where everyone feels welcome and valued. We support your growth with the right tools, training, and development opportunities.</p> Find Jobs in Germany on Arbeitnow