We are looking for a Digital Marketing Operations Specialist to take charge of the end-to-end execution of digital marketing campaigns. In this role, you will combine expertise in marketing automation, data analysis and segmentation, and operational campaign management. You will collaborate with various teams, ensuring that data is prepared correctly, audiences are targeted precisely, and marketing initiatives are executed efficiently.
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Execute end-to-end digital marketing campaigns, from audience creation and segmentation to campaign setup, review and activation.
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Create target audiences and customer segments using SQL and standardized scripts/tools.
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Prepare, validate and upload customer, lead and campaign data, including MQL and sales-prospect lists.
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Set up and configure campaigns in the Marketing Automation Platform, using established templates and processes.
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Perform quality checks, campaign reviews, reporting and troubleshooting to ensure accurate targeting, data and campaign execution.
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Monitor campaigns, and report on performance and list/MQL volumes to stakeholders.
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Contribute to standardization and continuous improvement of campaign operations, templates and documentation.
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2-3 years of experience in digital marketing operations, marketing automation, campaign operations or a related field.
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Working knowledge of SQL and experience working with customer and marketing data.
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Good communication, organizational and problem-solving skills to manage multiple stakeholders and campaigns.
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Strong attention to detail, structured working style and ability to manage multiple campaign requests and deadlines.
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Experience with Marketing Automation Platforms and campaign setup is a plus.
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Familiarity with Databricks, Azure Data Cloud or similar cloud data environments is a plus.
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Experience with Oracle Eloqua and Salesforce (SFDC) is a plus.
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General understanding of data protection, consent and data-governance requirements in digital marketing is a plus.
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English: min B2 (preferred C1)
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