Job Summary
We are looking for an experienced Business Development Manager to drive business growth, increase patient footfall, develop referral networks, and build strategic relationships with doctors, corporates, insurance/TPA companies, and other healthcare stakeholders.
Key Responsibilities
- Develop and execute business development strategies to achieve revenue and patient acquisition targets.
- Generate new business opportunities for hospital services, specialties, diagnostics, and healthcare programs.
- Build and maintain strong relationships with referring doctors, clinics, nursing homes, corporates, TPAs, insurance companies, and healthcare partners.
- Develop and manage corporate tie-ups, healthcare packages, annual health-check programs, and institutional relationships.
- Drive referral business and strengthen the hospital's doctor referral network.
- Identify new markets, potential partners, and opportunities for expansion.
- Conduct regular market research and competitor analysis.
- Plan and execute hospital outreach activities, medical camps, awareness programs, and community initiatives.
- Coordinate with the marketing team for campaigns, events, digital initiatives, and promotional activities.
- Work with clinical and operational teams to promote key specialties and service lines.
- Track leads, conversions, referral sources, revenue contribution, and business development activities.
- Prepare regular business development reports and present performance updates to senior management.
- Negotiate commercial terms and partnership agreements with corporate and institutional clients.
- Maintain strong relationships with existing clients and identify opportunities for repeat business.
- Handle client feedback and coordinate with internal teams for timely resolution of service-related concerns.
- Achieve monthly, quarterly, and annual business development targets.
Candidate Profile
- Graduate/Postgraduate in Business Administration, Marketing, Healthcare Management, or a related field.
- MBA/PGDM in Marketing or Healthcare Management preferred.
- 5–10 years of experience in hospital business development, healthcare sales, hospital marketing, or a related healthcare sector.
- Strong network among doctors, corporates, clinics, TPAs, insurance companies, and healthcare institutions preferred.
- Experience in promoting multi-specialty hospital services will be an advantage.
- Strong understanding of healthcare market dynamics and referral marketing.
- Excellent communication, negotiation, networking, and relationship-management skills.
- Strong target orientation and ability to work independently.
- Good analytical and reporting skills.
Key Performance Indicators (KPIs)
- Revenue generated through business development
- New corporate/institutional tie-ups
- Patient acquisition and referral growth
- Doctor referral network growth
- Conversion rate
- Corporate health-check business
- Service-line revenue growth
- Client retention
- Monthly/quarterly target achievement
Ideal Candidate: A target-driven healthcare business development professional with strong hospital networks, corporate relationships, referral management, sales skills, and market knowledge, capable of consistently generating new business and increasing patient volumes.
Pay: Up to ₹60,000.00 per month
Work Location: In person
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