Job Description: Digital Marketing Executive – Jewellery Brand
Position: Digital Marketing Executive Industry: Jewellery Experience: 2–4 Years Location: Panvel Employment Type: Full-time
About the Role
We are looking for a creative, energetic, and result-oriented Digital Marketing Executive to manage the digital presence, brand communication, marketing campaigns, and events for our jewellery brand.
The ideal candidate should have a good understanding of social media marketing, content creation, influencer collaborations, and event planning, along with a passion for fashion, jewellery, and luxury branding.
Key Responsibilities
1. Digital Marketing & Social Media
- Manage the brand's social media platforms, including Instagram, Facebook, Pinterest, and other relevant channels.
- Plan and execute monthly social media calendars.
- Create engaging content ideas, reels, stories, posts, and campaigns to promote jewellery collections.
- Coordinate with photographers, videographers, graphic designers, and content creators.
- Monitor social media engagement, reach, followers, and campaign performance.
- Manage digital marketing campaigns and coordinate with agencies for paid advertisements.
- Maintain consistent brand communication and visual identity across all platforms.
2. Event Planning & Management
- Plan, coordinate, and execute jewellery exhibitions, launches, pop-ups, trunk shows, and promotional events.
- Manage event logistics, venue coordination, décor, branding, invitations, and guest lists.
- Coordinate with vendors, event agencies, influencers, celebrities, and VIP clients.
- Handle pre-event promotions, live event coverage, and post-event marketing.
- Ensure smooth execution of events while maintaining the brand's premium image.
- Explore opportunities for collaborations, exhibitions, and brand activations.
3. Influencer & PR Management
- Identify and collaborate with fashion influencers, lifestyle bloggers, and jewellery creators.
- Coordinate influencer campaigns, gifting, product shoots, and brand collaborations.
- Build relationships with media partners, stylists, and relevant industry contacts.
- Support PR activities and brand visibility initiatives.
4. Marketing & Brand Development
- Develop creative marketing ideas to increase brand awareness and customer engagement.
- Promote new collections, festive campaigns, wedding jewellery, and special launches.
- Research market trends, competitors, and new marketing opportunities.
- Support customer engagement and lead generation through digital platforms.
Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- 2–4 years of experience in digital marketing, preferably in jewellery, fashion, luxury, or lifestyle brands.
- Strong knowledge of Instagram and other social media platforms.
- Experience in event planning and execution is essential.
- Excellent communication, coordination, and organisational skills.
- Creative mindset with an eye for aesthetics, fashion, and luxury branding.
- Ability to multitask, manage deadlines, and work independently.
- Knowledge of Canva, Meta Business Suite, and basic analytics tools.
Ideal Candidate
We are looking for someone who is:
- Creative, proactive, and enthusiastic.
- Well-connected with influencers, event planners, and creative professionals.
- Passionate about jewellery, fashion, and luxury brands.
- Comfortable managing both online marketing and offline events.
- Capable of taking ownership of marketing activities from planning to execution.
Pay: ₹30,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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