B2B Wholesale Sales Executive (Remote – Malaysia)

About Pasar Mart UK

Pasar Mart UK is one of the UK's leading specialist Malaysian and Southeast Asian online grocery retailers, with an established nationwide customer base and a growing wholesale distribution operation.

Founded in Cardiff, United Kingdom, our business has developed from a specialist online grocery store into a recognised supplier of authentic Malaysian and Southeast Asian food products, serving individual consumers, restaurants, independent retailers, convenience stores and other businesses.

We operate an extensive product catalogue covering Malaysian and Asian groceries, beverages, snacks, coffee, instant noodles, cooking ingredients, sauces, seasonings and speciality food products.

We maintain direct commercial relationships with recognised Malaysian and Asian brands, including MyKuali, Oriental Kopi, BABA'S, Village Park, OldTown, BOH, Lim Meng Kee and other established manufacturers and suppliers. We also hold official distribution arrangements for selected brands within the UK market.

Our operations are supported by UK-based warehousing, nationwide fulfilment capabilities, established retail channels and an expanding network of commercial customers.

We are now actively expanding our B2B wholesale division, with a particular focus on supplying restaurants, Asian supermarkets, independent grocery retailers, convenience stores, cafés, catering businesses and other foodservice operators throughout the United Kingdom.

We are looking for an experienced, commercially minded sales professional in Malaysia to help drive this expansion.

About the Position

This is an active outbound sales and business development role.

Your primary responsibility will be to identify, approach and convert potential wholesale customers across the UK into purchasing accounts for Pasar Mart UK.

You will work directly with our UK management team, representing our product portfolio and introducing our wholesale offering to businesses that could benefit from our established distribution network.

This role is suitable for someone who is comfortable making cold calls, speaking directly with business owners, negotiating commercial opportunities and consistently following up until a sale is secured.

We are not looking for someone who simply sends emails or waits for enquiries. We need someone who proactively generates business and converts opportunities into sales.

Key Responsibilities1. B2B Prospecting & Lead Generation

• Research and identify potential wholesale customers throughout the UK.
• Target Malaysian, Chinese, Southeast Asian and other Asian restaurants, grocery stores, supermarkets, convenience stores, cafés, caterers and foodservice businesses.
• Build prospect databases using Google Maps, business directories, social media, company websites and other relevant sources.
• Identify business owners, purchasing managers and other decision-makers.
• Assess prospects based on purchasing potential, business type, product suitability and likelihood of becoming repeat customers.
• Continuously develop new leads and maintain an active pipeline of sales opportunities.

2. Outbound Sales & Cold Calling

• Make regular outbound sales calls to prospective UK business customers.
• Introduce Pasar Mart UK, explain our wholesale capabilities and promote suitable products.
• Communicate confidently with business owners and purchasing decision-makers.
• Understand customers' existing suppliers, purchasing requirements, product interests and ordering patterns.
• Identify opportunities where we can offer additional product variety, dependable supply or competitive wholesale solutions.
• Handle objections professionally and negotiate towards a commercial outcome.
• Conduct follow-up conversations through telephone, email and WhatsApp where appropriate.
• Work towards converting qualified prospects into active wholesale customers.

3. Wholesale Sales & Order Conversion

• Introduce customers to relevant product ranges, brands and wholesale opportunities.
• Understand customer demand, preferred product quantities, expected order frequency and purchasing budgets.
• Coordinate with UK management on quotations, pricing, stock availability and commercial arrangements.
• Follow up on quotations and sales discussions to secure confirmed purchase orders.
• Identify opportunities for larger orders, additional product categories and recurring purchases.
• Maintain accurate customer requirements and communicate confirmed orders to the UK operations team.
• Support customers throughout the initial purchasing process and ensure a professional handover.

4. Customer Relationship & Account Development

• Develop professional relationships with existing and prospective business customers.
• Maintain regular contact with customers to identify further purchasing opportunities.
• Encourage repeat orders and introduce suitable new products or promotions.
• Identify opportunities to expand supply arrangements with growing customer accounts.
• Support customer retention through consistent communication and reliable follow-ups.
• Flag customer feedback, purchasing trends and recurring commercial requirements to management.

5. Sales Administration & Performance Reporting

• Maintain accurate records of calls, conversations, quotations, follow-ups and customer outcomes.
• Organise and update sales pipelines using spreadsheets or CRM tools.
• Track new leads, active opportunities, converted accounts and repeat-order potential.
• Provide concise progress updates to management.
• Report common sales objections, competitor information, customer demand and relevant market opportunities.
• Work towards agreed sales activity, customer acquisition and revenue targets.

Candidate Requirements

Previous outbound B2B sales experience is essential.

We are looking for someone who has genuine experience approaching businesses, developing leads and converting prospects into paying customers.

Essential Qualifications & Experience

• Demonstrable experience in B2B sales, business development, wholesale sales, telesales or outbound customer acquisition.
• Proven ability to conduct cold calls and engage business decision-makers.
• Experience identifying prospects, generating leads, following up and closing sales.
• Strong negotiation, persuasion and commercial communication skills.
• Comfortable working towards measurable sales targets.
• Excellent organisational skills and the ability to manage multiple prospects independently.
• Confidence using spreadsheets, email, business messaging platforms and basic CRM tools.
• Reliable internet connection and a suitable remote working environment.
• Ability to work during agreed periods overlapping with UK business hours.

Language Requirements

A strong working command of all three languages is required:

• English: Strong professional fluency, both spoken and written. Essential for communicating with UK businesses and management.
• Mandarin Chinese: Confident conversational fluency, particularly when dealing with Chinese-speaking business owners and Asian grocery retailers.
• Bahasa Malaysia: Good professional and conversational proficiency, particularly for understanding Malaysian food products, manufacturers and business terminology.

Candidates must be comfortable switching between languages where appropriate.

Additional dialects such as Cantonese, Hokkien or other Chinese dialects would be advantageous.

Preferred Industry Experience

Experience in any of the following would be particularly valuable:

• FMCG (fast-moving consumer goods) sales
• Food and beverage distribution
• Wholesale grocery supply
• Restaurant and foodservice sales
• Asian supermarket or convenience store distribution
• International B2B sales, particularly involving UK customers
• Account management and repeat-order development

Previous experience selling food products or FMCG goods to restaurants, supermarkets or convenience stores would be a significant advantage.

Working Arrangements & Compensation

• Basic Salary: RM1,500 per month basic with the opportunity for commision in the future upwards of additional RM3,000
• Minimum Commitment: 25 hours per week.
• Working Location: Fully remote, Malaysia.
• Schedule: Flexible working arrangements, subject to business requirements and agreed UK customer contact hours.
• Additional Hours: May be required during busy periods or to complete agreed sales work, with arrangements and compensation agreed in advance.
• Performance Incentives: Opportunity for a future sales commission structure, based on business performance and mutually agreed targets.
• Career Development: Potential to progress into a more senior business development or wholesale account management position as the division expands.

This is initially a part-time position designed to support the next stage of our wholesale expansion. Candidates who demonstrate strong performance, commercial initiative and consistent results may be considered for increased responsibilities and longer-term opportunities.

Who Would Succeed in This Role?

You are likely to be successful if you:

• Enjoy speaking with new people and are not intimidated by cold calling.
• Have the confidence to approach business owners directly.
• Understand that successful B2B sales require consistent follow-up.
• Can work independently without constant supervision.
• Take ownership of your sales pipeline and actively seek new opportunities.
• Understand the importance of converting conversations into actual purchasing customers.
• Are commercially driven, resourceful and motivated by measurable results.

We value initiative, accountability and sales performance over job titles or academic qualifications.

How to Apply

Please submit your CV along with a brief introduction covering:

• Your previous B2B sales experience, particularly outbound calls and business development.
• The types of products, industries or businesses you have previously sold to.
• Your experience securing new customers through cold calling or direct outreach.
• Your proficiency in English, Mandarin and Bahasa Malaysia.
• Your availability to work at least 25 hours per week, including agreed UK business hours.

Applicants with direct B2B sales experience will be prioritised.

Company Website: https://pasarmartuk.com

Join Pasar Mart UK and play a direct role in expanding the distribution of Malaysian and Southeast Asian food products across the United Kingdom.

Pay: RM1,500.00 - RM4,500.00 per month

Application Question(s):

• How many years of outbound B2B sales or business development experience do you have?

Have you previously sold products or services directly to restaurants, retail stores, convenience stores or other businesses? Please explain.

Are you proficient in spoken and written English, conversational Mandarin and Bahasa Malaysia?

Are you comfortable making cold calls to UK businesses and working at least 25 hours per week, including some UK business hours?

Can you briefly describe how you would identify and approach 50 potential wholesale customers for a UK-based Malaysian grocery distributor?

Work Location: Remote

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