Key Outputs
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Market share and deal participation tracking
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Collate, enhance and manipulate raw data for higher level analysis
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Price analysis and lost sales reporting to Cat
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Identify competitive opportunities accurately
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Support sales teams with lead generation and opportunity pipeline analysis
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Conduct market research based on business requirements
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Key customer accounts analysis
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Support marketing campaigns with customer and industry insights
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Identify business intelligence service providers and manage the SLA
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Segmentation studies
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Monthly reports and deep dives
Qualification, Experience and Competencies
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Matric or equivalent qualification
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Two to three years' experience in a marketing environment or as an analyst
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Business development skills and knowledge
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Sound business and financial acumen
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Good working knowledge of our industry and ability to interpret and disseminate market data
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MS Office knowledge, excellent MS Excel Skills, CRM and BI Tools understanding
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Strong analytical skills and ability to see business trends
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Ability to present data clearly within specific contexts.
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