Digital Marketing Executive

A Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns to build brand awareness, drive website traffic, and generate leads. They typically work under a Digital Marketing Manager or Head of Marketing as part of a core growth team. [1, 2]Core Roles and Responsibilities1. Campaign Execution & Management

• Paid Advertising (SEM/PPC): Set up, launch, and monitor paid ad campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. Manage ad spend, target audiences, and bidding strategies.
• Social Media Marketing: Maintain and schedule content calendars for active social media channels, engage with online communities, and track platform-specific engagement.
• Email Marketing & CRM: Design, write, and distribute promotional newsletters, automated drip campaigns, and product updates. Manage subscriber lists and conduct A/B testing.

2. Search Engine Optimization (SEO) & Website Management

• On-Page & Off-Page SEO: Conduct keyword research, optimize meta tags, write or brief SEO-friendly content, and improve image alt text.
• Website & Owned Media Maintenance: Update landing pages, manage blogs, and ensure the company website offers a clean user experience (UX).
• Conversion Tracking: Set up and test conversion pixels, event tracking, and Google Analytics goals to monitor user actions.

3. Analytics, Reporting & Research

• Data Analysis: Track key performance indicators (KPIs) such as click-through rates (CTR), bounce rates, cost-per-click (CPC), and conversion rates using tools like Google Analytics.
• Performance Reporting: Prepare regular dashboards and analytical reports for management to demonstrate return on investment (ROI).
• Market & Competitor Research: Analyze industry trends, customer behavior, and competitor strategies to spot new growth opportunities.

4. Collaboration & Strategy Support

• Cross-Functional Work: Partner with graphic designers, copywriters, sales teams, and external agencies to align promotional material with brand guidelines.
• Strategy Assistance: Assist senior leadership in formulating overarching digital strategies and testing emerging digital channels.

Key Skills Needed

• Technical Proficiency: Experience with Google Analytics, Google Ads, Meta Ads Manager, CMS platforms (WordPress, etc.), and basic SEO tools.
• Analytical Mindset: Ability to interpret data, spot traffic drops or spikes, and turn metrics into actionable fixes.
• Creativity & Communication: Strong copywriting skills for ads/emails and a good eye for visual layout.

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person

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