Job Title: Assistant Manager – Influencer Marketing
Location: Bangalore | Experience: 3–5 years
About Deconstruct:
Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication.
Role Overview:
We're looking for a sharp, ownership-driven Assistant Manager to lead our influencer marketing function end-to-end. You will own campaign strategy and execution, build scalable influencer programs, and translate performance data into actionable growth levers — all while collaborating closely with Brand, Category, Marketplace, and Website teams.
Key Responsibilities:
Strategy & Planning
- Own monthly and quarterly influencer campaign planning — including channel mix, creator tiers, content formats, and budget allocation
- Develop influencer briefs aligned to product launches, brand moments, and performance goals
- Proactively identify whitespace opportunities across platforms (Instagram, YouTube, Moj, etc.)
Influencer Management
- Build and manage a scalable roster of nano, micro, and macro influencers across relevant categories
- Lead end-to-end onboarding, relationship management, and contract negotiations
- Ensure timely and high-quality content delivery across all campaigns
Performance & Analytics
- Own CPV and ROI targets; analyze campaign data to continuously optimize spend and creator mix
- Maintain rigorous tracking hygiene (M/W/F updates) and produce clear performance reports for leadership
- Track competitor influencer activities and distill market intelligence into strategic recommendations
Cross-functional Collaboration
- Partner with Brand, Category, Marketplace, and Website teams to ensure influencer campaigns are well-integrated and drive measurable outcomes
- Coordinate with Finance for timely influencer payments and compliance
Consumer & Market Insights
- Lead customer calls and community listening to surface actionable product and communication insights
- Champion new tools, platforms, and workflows that improve team efficiency and output quality
What You Own:
- Campaign strategy and on-time execution
- Creator relationships and roster quality
- Performance reporting accuracy and cadence
- Payment and contract operations
- Insight generation from data and consumer interactions
Skills Required:
- Strong grounding in influencer marketing platform dynamics, creator economics, content trends
- Proven ability to manage multiple campaigns simultaneously with high execution standards
- Analytical mindset with comfort in performance metrics and reporting
- Excellent communication, stakeholder management, and attention to detail
- Experience managing budgets and vendor/creator relationships independently
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