Wellspring is looking for a Creative Strategist who can help us turn product stories into high-performing content, campaigns, and creative angles across TikTok, ecommerce, affiliates, and live selling.
This role is for someone who understands what makes people stop scrolling, click, convert, and remember a brand. You will help shape the creative direction behind our campaigns and work closely with marketing, performance, affiliates, design, and content teams to bring ideas to life.
What you’ll do
- Develop creative angles, hooks, and campaign ideas for our products
- Write clear and actionable creative briefs for content, ads, shoots, and creators
- Help build a steady pipeline of concepts for TikTok, paid ads, affiliates, ecommerce, and live selling
- Analyze winning creatives and identify patterns that can be scaled or iterated
- Work closely with the Performance Marketing Manager, KOL team, Affiliate team, and Design team
- Help translate customer insights, trends, and product benefits into strong creative messaging
- Support seasonal campaigns, product launches, and hero SKU growth
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