Copywriter & Creative Strategist
Location: Remote / Hybrid
Company: Big Drops Marketing Group
Type: Full-time
About Us
Big Drops Marketing Group is a leading performance Ad network with offices in the UAE, India, and the U.S. We specialize in promoting a wide range of offers across multiple channels, with a primary focus on email marketing. We work across industries like home services, finance, and insurance — driving measurable results through data, creativity, and precision.
We’re now looking for an experienced, conversion-driven Copywriter who can think beyond words — someone who lives and breathes marketing angles, understands consumer psychology, and can adapt creative ideas to different funnels (VSLs, pre-landers, email sequences, and checkout flows).
Location: Remote / Hybrid
Key Responsibilities
- Conceptualize and write high-converting copy for email campaigns, pre-landers, advertorials, VSLs, interstitials, and checkout pages.
- Develop and test multiple marketing angles based on audience segments, offers, and traffic source insights.
- Collaborate with design, media buying, and funnel teams to optimize A/B test performance across creatives and landing pages.
- Write and code HTML text creatives for email (understanding how inboxing, formatting, and compliance work).
- Use AI tools (ChatGPT, Jasper, Claude, etc.) strategically to ideate, draft, and refine ad copy or variations.
- Research competitors, hooks, and winning offers to reverse-engineer successful funnels.
- Maintain brand tone while adapting to direct-response psychology and compliance standards (CAN-SPAM, FTC).
Required Skills & Experience
- 3+ years of experience in direct response or performance marketing copywriting.
- Deep understanding of VSLs, Pre-Landers, Interstitials, and Checkouts — what makes each convert
- Strong grasp of email marketing copy, subject lines, and compliance-friendly formatting.
- Hands-on knowledge of HTML/CSS basics to build and tweak text creatives.
- Proven record of writing copy that converts cold traffic into leads or sales.
- Familiarity with AI writing tools and A/B testing strategies.
- Exceptional attention to detail and a fast, iterative work ethic.
Nice to have preferred
- Experience with funnel platforms (ClickFunnels, custom-built systems, WordPress).
- Understanding of ESPs, deliverability, and creative rendering in inboxes.
- Awareness of U.S. market trends in finance, insurance, home improvement, and lifestyle niches.
What we can Offer
- Competitive compensation
- Flexible work (remote/hybrid).
- 5 day working(Monday to Friday)
Please share resume at monika@bigdropsmarketing.com
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Paid sick time
- Work from home
Application Question(s):
- How much experience do you have as Copywriter?
- What's your current CTC?
- What's your excepted CTC?
Work Location: Remote
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