At Bioessence, we believe that strategic digital marketing, impactful online campaigns, and strong brand communications are essential to building brand awareness, strengthening customer relationships, and driving sustainable business growth.
We are looking for a creative, strategic, and results-driven Digital Marketing Manager to lead and oversee the company's digital marketing initiatives. The ideal candidate will be responsible for developing and executing comprehensive digital strategies that strengthen brand positioning, increase online visibility, generate qualified leads, improve customer engagement, and drive business performance.
If you are passionate about digital innovation, performance marketing, creative storytelling, and developing data-driven strategies in a fast-paced environment, we'd love to hear from you.
Why Join Bioessence?
- Competitive compensation package
- Unlimited performance-based incentives
- Monthly self-care and wellness benefits
- Continuous learning and development programs
- Yearly international travel opportunities
- Be part of one of the country's most established beauty and wellness brands
What You'll Do
- Develop and implement comprehensive digital marketing strategies aligned with the company's brand positioning, marketing objectives, and overall business goals.
- Lead the planning, execution, and optimization of digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, Google, and other relevant online platforms.
- Oversee social media management, ensuring consistent brand communication, audience engagement, and growth across all digital channels.
- Develop and manage content strategies, editorial calendars, and digital campaigns that effectively communicate the brand's identity, services, promotions, and offerings.
- Supervise the creation of engaging digital content, including graphics, videos, reels, promotional materials, and other multimedia assets.
- Plan, manage, and optimize paid advertising campaigns through Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms.
- Monitor advertising budgets, campaign performance, cost per lead (CPL), conversion rates, and return on advertising spend (ROAS) to maximize marketing effectiveness.
- Develop and implement lead generation strategies to increase customer inquiries, appointment bookings, customer acquisition, and branch sales.
- Identify opportunities to improve digital customer journeys, audience targeting, campaign conversion, and customer retention.
- Oversee influencer, KOL, and digital partnership campaigns in coordination with the marketing and PR teams to strengthen online brand visibility.
- Manage website content, basic search engine optimization (SEO), and other initiatives that improve the company's online presence and organic reach.
- Analyze digital marketing performance using Meta Business Suite, Google Analytics, Google Ads Manager, and other relevant analytics tools.
- Prepare regular digital marketing reports covering reach, impressions, engagement, website traffic, leads, conversions, advertising expenses, and campaign ROI.
- Translate marketing data and insights into actionable strategies to improve campaign performance and achieve business targets.
- Research digital marketing trends, competitor activities, audience behavior, and emerging platforms to identify new growth opportunities.
- Lead, mentor, and supervise the digital marketing team, ensuring effective collaboration, productivity, and timely execution of marketing initiatives.
- Collaborate with the PR, creative, sales, and branch operations teams to ensure that digital campaigns support company-wide marketing and business objectives.
- Manage relationships with advertising agencies, digital suppliers, content creators, and other external partners.
- Ensure that all digital marketing materials and campaigns adhere to the company's brand guidelines, communication standards, and marketing objectives.
What We're Looking For
- Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or a related field.
- Proven experience as a Digital Marketing Manager, Digital Marketing Officer, Performance Marketing Specialist, or in a similar role.
- At least 3–5 years of relevant experience in digital marketing, preferably with team leadership or supervisory experience.
- Strong background in digital marketing strategy, social media management, paid advertising, content marketing, and campaign management.
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, and other digital marketing platforms.
- Demonstrated experience in lead generation, customer acquisition, conversion optimization, and performance marketing.
- Strong understanding of SEO, website optimization, digital analytics, audience targeting, and online advertising strategies.
- Ability to interpret campaign data, monitor marketing KPIs, and develop data-driven recommendations.
- Experience in managing digital marketing teams, creative projects, and external marketing partners.
- Excellent strategic planning, leadership, communication, analytical, and project management skills.
- Proficiency in Microsoft Office and Google Workspace.
- Experience in the beauty, wellness, aesthetic, hospitality, or service industry is an advantage.
- Creative, proactive, innovative, and results-oriented, with the ability to manage multiple projects in a fast-paced environment.
You'll Thrive in This Role If You:
- Have a passion for digital marketing, brand development, and online customer engagement.
- Enjoy developing strategic digital campaigns that translate into measurable business results.
- Have a strong understanding of social media platforms, digital trends, and online consumer behavior.
- Can balance creativity, strategic planning, and data-driven decision-making.
- Are confident in leading a team, managing projects, and coordinating with different departments.
- Have the ability to identify opportunities to improve brand visibility, generate qualified leads, and increase customer acquisition.
- Are analytical and comfortable evaluating campaign performance, advertising budgets, and marketing KPIs.
- Can manage multiple digital initiatives while ensuring quality, consistency, and timely execution.
- Take ownership of projects and demonstrate strong leadership, accountability, and follow-through.
- Are adaptable, proactive, and comfortable working in a dynamic and fast-paced marketing environment.
Ready to Take the Next Step in Your Career?
Join one of the Philippines' most established beauty and wellness brands and lead innovative digital marketing initiatives that strengthen our brand, connect with our customers, and drive business growth.
We're excited to meet you!
Work Location: In person
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