Performance Marketing & Paid Media Manager
Full-Time | Beverly Hills, CA
About LINEONE Hair
LINEONE Hair is a luxury professional hair extension brand built by stylists, for stylists. We're looking for a Performance Marketing & Paid Media Manager to own our paid marketing ecosystem and drive customer acquisition across every digital channel.
This is not a social media management role. You'll be responsible for strategy, execution, optimization, and reporting across all paid advertising channels while working directly with the Founder and COO.
Responsibilities:
- Own all paid advertising across Meta, Google, Pinterest, TikTok, and other paid platforms.
- Build, launch, optimize, and scale paid campaigns that drive revenue.
- Create and manage audience targeting, lookalike audiences, retargeting, and acquisition funnels.
- Manage UGC advertising campaigns and Partnership/Collaborative Ads across social platforms.
- Own Klaviyo email and SMS campaigns, automations, segmentation, and customer journeys.
- Develop paid marketing strategies for product launches, promotions, and education events.
- Analyze campaign performance and proactively optimize creative, targeting, budgets, and bidding.
- Report weekly on ROAS, MER, CAC, CPA, CTR, CPC, CPM, conversion rates, and overall marketing performance.
- Present recommendations to leadership on products, promotions, and marketing opportunities based on performance data.
- Ensure all tracking, APIs, pixels, GA4, Shopify, Klaviyo, and advertising integrations are functioning properly.
- Stay ahead of advertising trends, platform updates, and new growth opportunities.
Qualifications
- 3+ years managing paid media with proven, measurable results.
- Advanced experience with Meta Ads Manager and Google Ads.
- Strong experience with Klaviyo, Shopify, GA4, and Google Tag Manager.
- Deep understanding of audience building, attribution, conversion funnels, and customer acquisition.
- Experience managing UGC and Partnership Ads.
- Strong analytical mindset with the ability to interpret data and make strategic recommendations.
- Highly organized, self-motivated, and comfortable in a fast-paced environment.
- Beauty or e-commerce experience preferred.
Reporting Structure
This role reports directly to the Founder and COO and works closely with the creative, education, sales, and operations teams.
To Apply
Please submit: Resume & email andreajaclyn@me.com
- Portfolio or examples of paid campaigns you've managed
- Performance metrics (ROAS, CAC, CPA, revenue growth, etc.)
- A brief summary of your highest-performing campaign and the results you achieved
Pay: From $84,000.00 per year
Work Location: In person
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