Marketing & Ads Specialist - LINEONE Hair
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**Performance Marketing \& Paid Media Manager**
**Full\-Time \| Beverly Hills, CA**
**About LINEONE Hair**
LINEONE Hair is a luxury professional hair extension brand built by stylists, for stylists. We're looking for a Performance Marketing \& Paid Media Manager to own our paid marketing ecosystem and drive customer acquisition across every digital channel.
This is not a social media management role. You'll be responsible for strategy, execution, optimization, and reporting across all paid advertising channels while working directly with the Founder and COO.
**Responsibilities:**
* Own all paid advertising across Meta, Google, Pinterest, TikTok, and other paid platforms. * Build, launch, optimize, and scale paid campaigns that drive revenue. * Create and manage audience targeting, lookalike audiences, retargeting, and acquisition funnels. * Manage UGC advertising campaigns and Partnership/Collaborative Ads across social platforms. * Own Klaviyo email and SMS campaigns, automations, segmentation, and customer journeys. * Develop paid marketing strategies for product launches, promotions, and education events. * Analyze campaign performance and proactively optimize creative, targeting, budgets, and bidding. * Report weekly on ROAS, MER, CAC, CPA, CTR, CPC, CPM, conversion rates, and overall marketing performance. * Present recommendations to leadership on products, promotions, and marketing opportunities based on performance data. * Ensure all tracking, APIs, pixels, GA4, Shopify, Klaviyo, and advertising integrations are functioning properly. * Stay ahead of advertising trends, platform updates, and new growth opportunities.
**Qualifications**
* 3\+ years managing paid media with proven, measurable results. * Advanced experience with Meta Ads Manager and Google Ads. * Strong experience with Klaviyo, Shopify, GA4, and Google Tag Manager. * Deep understanding of audience building, attribution, conversion funnels, and customer acquisition. * Experience managing UGC and Partnership Ads. * Strong analytical mindset with the ability to interpret data and make strategic recommendations. * Highly organized, self\-motivated, and comfortable in a fast\-paced environment. * Beauty or e\-commerce experience preferred.
**Reporting Structure**
This role reports directly to the Founder and COO and works closely with the creative, education, sales, and operations teams.
**To Apply**
**Please submit:** Resume \& email andreajaclyn@me.com
* Portfolio or examples of paid campaigns you've managed * Performance metrics (ROAS, CAC, CPA, revenue growth, etc.) * A brief summary of your highest\-performing campaign and the results you achieved
Pay: From $84,000\.00 per year
Work Location: In person
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