About Bourke Street Bakery
Bourke Street Bakery is an iconic Sydney bakery with a strong retail presence, an established catering and online offering. We have an incredible range of products, a recognisable brand, loyal customers and plenty of opportunity to grow our online business.
This is an opportunity for someone who understands how to grow sales in the digital environment in food by attracting new customers, building customer loyalty and creating engaging online experiences.
You live and breathe food, lifestyle, digital trends and what is happening in Sydney's food and catering scene. You understand customers, know what makes people buy and, importantly, know how to turn ideas into digital sales.
You are proactive, commercially switched on, adaptable and someone who gets things done.
The Opportunity
As our Ecommerce & Digital Growth Manager, you will take ownership of the growth and performance of Bourke Street Bakery's online catering business.
Your focus will be to grow online revenue, increase customer acquisition, improve conversion, build customer engagement and drive repeat business across our ecommerce, catering and home delivery channels.
You will work closely with our retail, catering, wholesale, marketing and operations teams to identify opportunities, develop campaigns and bring our products and brand to life online.
This is a hands-on role where creativity needs to translate into measurable commercial results.
Key Responsibilities
1. Ecommerce & Online Sales Growth
- Own the day-to-day management and commercial performance of the BSB ecommerce platform ( Flex and WordPress)
- Develop and implement strategies to grow online revenue, order volumes and average transaction value.
- Identify opportunities to increase website traffic, improve conversion rates and reduce abandoned carts.
- Continually review and improve the customer journey, website navigation and checkout experience.
- Manage product listings, pricing, promotions, availability and online merchandising.
- Develop and launch new products, seasonal ranges, bundles, gifting and promotional offers.
- Improve product photography, packaging, descriptions and online presentation.
- Use sales data and customer behaviour to identify opportunities and improve performance.
2. Customer Acquisition & Digital Marketing
- Develop strategies to attract new customers and grow our online customer base.
- Plan and execute digital marketing campaigns across Google, Meta, email and other relevant channels.
- Develop and manage paid advertising campaigns, including audience targeting, campaign performance and return on advertising spend.
- Drive organic website traffic through SEO, search optimisation and relevant content.
- Identify opportunities to reach new customer segments across Sydney's food, catering, corporate and gifting markets.
3. Customer Engagement, CRM & Retention
- Build and manage customer databases and segmentation strategies.
- Develop email and SMS marketing campaigns that encourage engagement, sales and repeat purchases.
- Create automated customer journeys, including welcome emails, abandoned cart reminders, post-purchase communications and win-back campaigns.
- Develop customer loyalty and retention initiatives.
5. Reporting, Analysis & Commercial Performance
- Develop regular ecommerce and digital marketing performance reports.
- Track key measures including online revenue, customer acquisition, conversion rates, average order value, repeat purchase rates and marketing return.
- Understand customer acquisition costs and customer lifetime value.
- Identify what is working, what isn't and where we should invest more time and money.
- Use data and insights to make practical recommendations and drive continuous improvement.
- Work with internal stakeholders to align online activity with business priorities and operational capabilities.
What You Will Bring
We are looking for someone who combines creativity with commercial thinking and AI utilization.
You will ideally have:
- Some experience in ecommerce, digital marketing or online retail, ideally within food, hospitality, lifestyle or consumer brands.
- A strong understanding of how to grow online sales and attract new customers.
- Experience with ecommerce platforms and online merchandising.
- An understanding of SEO, Google Analytics, Google Ads and Meta advertising.
- Experience with email marketing, CRM, customer segmentation and automated campaigns.
- Strong analytical skills and the ability to turn numbers into practical actions.
- Excellent written communication skills and an eye for great content.
- A good eye for photography, design and online presentation.
- An understanding of customer behaviour and what drives purchasing decisions.
Most importantly, you are:
- Hands on not to corporate cause we are a SME
- Love working with teams in store, direct customer contact and our product team
- Curious, creative and always looking for better ways to do things.
- Customer obsessed and passionate about creating great experiences.
- Proactive, organised and comfortable managing multiple priorities.
- Adaptable and able to work in a fast-moving fresh food business.
- Confident working independently while collaborating with different teams.
What We Offer
- The opportunity to make a genuine impact on the growth of an iconic Sydney food brand.
- A hands-on role with ownership and the opportunity to shape our digital and ecommerce strategy.
- Room to develop your skills and grow with the business.
- A supportive, collaborative and entrepreneurial working environment.
- Competitive salary based on experience.
- Employee discounts across our products.
How to Apply
If you are passionate about food, catering, digital marketing, ecommerce and growing businesses, we would love to hear from you.
This is a great opportunity for someone who wants to take ownership, make an impact and build something exciting with Bourke Street Bakery.
Please submit your resume and a cover letter outlining your experience, what excites you about the role and how you would approach growing our online business.
Bourke Street Bakery is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.
Benefits:
Competitive salary for the right experience
Opportunities for career growth and professional development.
A supportive and innovative work environment.
Employee discounts on our products.
Pay: $90,000.00 – $100,000.00 per year
Benefits:
- Employee discount
- Free drinks
- Free food
Work Location: In person
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