Brand Content Writer and Storyteller

Company: Runexe Lifestyle Brand: Luma Location: Bhubaneswar, Odisha Job Type: Full time Experience: Freshers with exceptional writing ability and experienced candidates are welcome to apply

About Luma

Luma is an upcoming eyewear brand being built around a simple idea: eyewear is more than a necessity. It is a part of fashion, personal style, identity and self expression.

We believe people should be able to choose eyewear the way they choose clothes, shoes, watches and other accessories. Our goal is to build a brand that people do not just purchase from, but understand, relate to and want to be associated with.

We are looking for a creative and thoughtful writer who can help us bring this vision to life through words.

About the Role

We are not looking for someone who simply writes product descriptions, fills content calendars or generates articles using AI tools.

We need someone who can sit down, think deeply about an idea, understand what makes people connect with a brand, and turn that understanding into compelling stories and communication.

You will help shape how people perceive Luma, from our brand story and public relations to our marketing campaigns, website content and social media communication.

The ideal candidate is a strong writer with a creative mind, an understanding of human behaviour and the ability to communicate ideas in ways that feel authentic, memorable and meaningful.

Key Responsibilities

• Brand Storytelling: Develop Luma's brand story, philosophy, personality and messaging in a way that helps customers understand what we stand for and why it matters.
• Creative Writing: Write original stories, concepts, narratives and engaging content that connect eyewear with fashion, identity, confidence, individuality and everyday life.
• Marketing Campaigns: Develop creative campaign concepts, headlines, taglines, copy and messaging that attract attention, influence perception and encourage people to engage with the brand.
• Public Relations: Prepare press releases, brand introductions, media communication, founder stories, collaboration pitches and other PR materials.
• Website and Product Content: Write compelling website copy, product descriptions, collection stories and other content that communicates product value beyond technical specifications.
• Social Media Content: Develop captions, content concepts, short form scripts and creative ideas that help people relate to Luma and its philosophy.
• Brand Voice: Establish and maintain a consistent tone of voice across marketing, PR, website content and other customer touchpoints.
• Research and Creative Development: Research fashion, consumer behaviour, cultural trends and relevant brands to develop fresh ideas without simply copying existing campaigns.
• Cross Functional Collaboration: Work with the graphic design, social media, video and marketing teams to translate written ideas into effective creative campaigns and brand experiences.

What We Are Looking For

• Strong writing ability, with excellent command of English and the ability to communicate ideas clearly and naturally.
• Creative thinking and storytelling ability, including the ability to develop a narrative around an ordinary product or idea.
• An understanding of how people connect with brands, emotions, experiences and personal identity.
• The ability to write for different purposes, including brand storytelling, PR, advertising, website content and social media.
• Originality and independent thinking. We value fresh ideas, distinctive perspectives and writing that sounds human rather than formulaic.
• Research skills and intellectual curiosity. You should be able to explore unfamiliar subjects, understand an audience and develop informed ideas.
• Attention to detail, including grammar, clarity, structure, tone and consistency.
• The ability to accept feedback, refine ideas and collaborate with designers, marketers and other team members.
• A willingness to take ownership of a piece of work, from understanding the brief to delivering a polished final draft.

A background in English, Journalism, Mass Communication, Advertising, Creative Writing, Marketing or a related field can be useful, but it is not mandatory. Your writing ability, originality and portfolio matter more than your degree.

An Important Note About AI

AI tools can assist with research and routine tasks, but they cannot replace the core creative responsibility of this position.

We are specifically looking for someone who can independently develop ideas, construct narratives and produce original, thoughtful writing. We do not want someone whose primary skill is prompting ChatGPT and submitting the output with minor edits.

Candidates should be comfortable explaining the thinking behind their work and demonstrating how they develop an idea into a finished piece of content. Applications may include a short writing exercise to assess originality, storytelling and creative judgement.

How to Apply

Send your updated resume to drasmita.mohanty@runexelifestyle.com.

Email subject: Application | Brand Content Writer and Storyteller | Your Full Name

Please include:

• Your updated resume.
• Samples of your writing, published work or a portfolio, if available.
• A brief note explaining why you are interested in brand storytelling and creative writing.

Freshers are encouraged to apply if they can demonstrate strong writing through personal projects, college publications, blogs, original stories, campaign concepts or other relevant work.

We are looking for someone who can do more than describe a brand. We want someone who can help give it a voice, a personality and a story people want to be part of.

Pay: From ₹40,000.00 per month

Application Question(s):

• Please share a link to 1–3 original writing samples, published articles, stories, campaign concepts or other relevant work.
• Have you written original stories, brand narratives, advertising copy or creative campaigns yourself? If yes, name one example.
• Have you previously written content for a brand, business, publication or marketing campaign? If yes, mention the brand or project.
• Can you independently develop original written content without relying on AI generated drafts as the primary source of your work?
• What is your earliest possible joining date?

Work Location: In person

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