Compensation
$120,000 – $160,000 per year base, plus performance bonus. Exact package depends on experience.
About Braver Law
Braver Law is a plaintiff-side firm focused on serious injury and mass-tort matters primarily asbestos related lung cancer and mesothelioma cases. We invest heavily in digital acquisition—especially Meta (Facebook and Instagram)—and we need an in-house marketing leader who can own that engine.
This is not a social-media calendar job. You will run Meta (Facebook and Instagram) as a performance channel: creative, compliance, spend, lead quality, and reporting to firm leadership.
What you will own
- Meta Ads strategy, build, daily optimization, and scaling (lead ads, conversion campaigns, retargeting, testing)
- Creative testing: video, static, copy, and offers
- Advertising compliance for legal services (bar rules, platform restrictions, disclosures)
- Tracking: pixels/CAPI, lead quality, cost per qualified inquiry, and downstream conversion
- Coordination with intake so marketing is judged on usable inquiries, not raw form fills
- Landing pages, lead forms, consent language, and conversion-rate improvements
- Budget pacing and clear weekly/monthly reporting
- Vendors and freelancers (editors, creators, designers) as needed
- Supporting channels only as they help Meta (YouTube, TikTok, Google,)
Must-have experience
- 5+ years in performance marketing, including 3+ years hands-on in Meta Ads Manager
- Lead generation in a high-ticket or regulated vertical (legal, medical, insurance, home services, or similar)
- Law firm or professional-services marketing experience preferred
- Ability to discuss real budgets, CPL, and lead quality—not vanity metrics
- Working knowledge of restricted-category advertising on Meta
- Strong creative judgment and analytical discipline
- Clear written communication for ad copy and client-facing language
Nice to have
- Paid social for professional services or other compliance-heavy categories
- Google Ads, YouTube, or TikTok experience
- Landing-page and CRM/intake tooling
- Comfort using modern creative/production tools without sacrificing quality or compliance
Who thrives here
A hands-on operator who wants ownership, moves fast, and is comfortable being measured on results. You will work directly with leadership. This is not a large-brand marketing department.
Location and schedule
Fully remote in the United States. Eastern Time collaboration preferred. Full-time
Benefits
- Competitive base plus performance bonus
- Paid time off
- Fully remote
- Direct access to decision-makers and budget authority
How to apply
Apply on Indeed with:
1. Resume
2. A short note: largest Meta budget you personally managed, the industry, and one result you can stand behind
3. Redacted examples of ads or reporting if you have them
We will not move forward with candidates who cannot discuss live Ads Manager work.
Pay: $120,000.00 - $160,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Retirement plan
Experience:
- Performance marketing: 3 years (Preferred)
Work Location: Remote