Role: Sales Operations Director
Location: Home based
Salary: Competitive
Contract: Permanent
Company: Briggs Equipment
About Us: Briggs Equipment Group is a leading provider of material handling, powdered access, plant and specialist rental equipment offering new and used sales, short and long-term hire, engineering services, training and asset management, with operations across the UK and Ireland.
We have a new opportunity for a Sales Operations Director, reporting to the Managing Director of MH, you will drive commercial performance and sustainable growth across the MH vertical. You will lead sales planning, forecasting, pipeline management, CRM and pricing strategy, ensuring data-driven decision-making, improved profitability and strong customer retention.
In this role, you will:
- Lead the Sales Revenue & Operations function, driving team performance, capability and development.
- Develop and deliver the sales revenue and operations strategy, aligned to business growth and profitability objectives.
- Drive revenue growth, order intake, margin performance and overall commercial success.
- Oversee sales forecasting, pipeline management and commercial performance reporting.
- Establish and monitor KPIs, dashboards and performance review processes.
- Lead CRM strategy, adoption and data quality to support effective decision-making.
- Improve sales productivity through process optimisation, automation and best practice.
- Provide governance for pricing, tenders and major commercial opportunities.
- Drive customer retention, account growth and cross-selling opportunities.
- Collaborate with Sales, Marketing, Finance, Operations, Service and IT teams to enhance business performance and customer experience.
- Act as a trusted adviser to senior leadership, providing commercial insight and recommendations.
- Support the integration of acquisitions, new products and business growth initiatives
- Build strong relationships with key suppliers and strategic partners.
- Champion a culture of safety, compliance, integrity and continuous improvement.
What will help you to excel in this role:
- Extensive senior leadership experience in sales revenue operations, commercial excellence, or a comparable enterprise sales environment.
- Proven record of delivering profitable revenue growth, improved forecast accuracy, stronger conversion, and increased sales productivity against ambitious plans.
- Strong commercial and financial acumen, with experience of pricing, margin management, deal governance, and business planning.
- Demonstrable ability to lead transformation, simplify complex processes and embed disciplined ways of working across a matrix organisation.
- Executive-level communication and influencing skills, with the credibility to challenge, align and advise senior commercial and functional leaders.
- Strong customer and market orientation, with experience using segmentation, customer insight, and account strategy to improve retention and share of wallet.
- Significant leadership experience, including building high-performing teams, developing capability, and influencing colleagues without direct authority.
- Significant PC skills, specifically Excel, Map Point and Powerpoint. Significant product knowledge of the capital equipment sector.
What you can expect from us:
- Competitive salary
- Company car
- Management bonus
- Contributory pension scheme with employer contributions up to 6%
- Future development and career opportunities
- Private health scheme
- High street discounts
What’s next
If you are interested in joining The Briggs Group, then please click on the apply now button and a member of the team will be in touch.
Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review.
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.
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