MARKETING - VN Vietnam Mid Senior level

About Us:

AIRR Labs is a leading Southeast Asia e-commerce enabler, headquartered in Singapore, powering the growth of FMCG, Beauty, and Lifestyle brands across TikTok Shop, Shopee, and Lazada. Founded in 2019, we have 350+ specialists across Thailand, Philippines, Vietnam, Malaysia, and Singapore, providing integrated end-to-end solutions — content strategy, performance marketing, marketplace store management, short-form video production, livestreaming, and affiliate management.

Certified TikTok Strategic Agency, Shopee Premium Enabler, and Lazada Star Enabler. Trusted by leading global brands including Unilever, Colgate-Palmolive, Estée Lauder, and Adidas.

About the job:

The Affiliate Marketing Lead owns the strategy, performance, and growth of AIRR Labs’ affiliate function across TikTok, Shopee, and other social commerce platforms. This is a hands-on leadership role: you will set the affiliate direction for the brand portfolio, build and scale a high-quality network of creators and MCN partners, lead and develop the Affiliate team, and ensure affiliate delivers measurable commercial results. You will work closely with the Social Account team to translate brand objectives into effective affiliate plans, and with leadership to shape AIRR Labs’ broader Social Commerce and MCN growth strategy.

Job Responsibilities:

Affiliate Strategy & Performance Ownership

Define the affiliate strategy and annual/quarterly roadmap across brands, aligned with brand commercial targets and AIRR Labs’ MCN direction.
Own overall affiliate KPIs (GMV, ROAS, ROI, conversion rate, creator productivity) and ensure targets are forecasted, tracked, and met.
Review and approve affiliate plans and budget allocation across KOL tiers (macro/mid/micro/KOC) for key brands and pitches.
Experiment with new affiliate models, incentive programs, and growth levers to improve efficiency and scale.

Network & Partner Development

Build, scale, and govern a high-quality creator, KOL/KOC, and MCN/TAP partner network, segmented by category, performance tier, and audience fit.
Lead negotiations with strategic creators and MCN partners; set pricing benchmarks, commission models, and contract standards for the team.
Design scalable processes for creator recruitment, onboarding, activation, and retention.

Team Leadership

Lead, coach, and develop the Affiliate team (Executives and Senior Executives); set clear goals, review performance, and provide regular feedback.
Allocate brands and workload across the team and act as the final escalation point for campaign and creator issues.
Standardize SOPs, templates, and best practices to raise execution quality and consistency.

Cross-functional Collaboration

Partner with Social Account to understand brand objectives and balance brand expectations with the Affiliate team’s capacity.
Work with Social Media, Video Production, Livestream, and Media teams to align affiliate activity with the overall campaign plan.
Support Account/BD during brand pitches with affiliate strategy, network insights, and case studies.

Reporting & Insights

Oversee performance dashboards and reporting frameworks across brands and platforms.
Identify trends and root causes behind performance changes, and turn them into clear recommendations for brands and leadership.
Contribute to shaping AIRR Labs’ overall Social Commerce and MCN strategy.

Requirements:

Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
6+ years of experience in affiliate marketing, influencer marketing, social commerce, or MCN-related roles, including experience in affiliate planning and performance management.
Proven experience building and scaling creator/affiliate networks, preferably including MCN/TAP partnerships.
Strong understanding of TikTok Shop, Shopee Affiliate, and creator-driven commerce models.
Track record of managing affiliate budgets and delivering measurable ROI improvements.
Strong analytical skills; comfortable with dashboards and platform data to guide decisions.
Excellent negotiation, communication, and stakeholder management skills.
Experience leading or mentoring a team; readiness to lead and grow a team is required.
Entrepreneurial, growth-oriented mindset; comfortable in a fast-paced environment.

About the Company

AIRR LABS

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