We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
Role purpose
Support the Director/Head of Marketing in developing and delivering the English and Exams (E&E) marketing strategy, ensuring alignment with global marketing priorities, the British Council brand, and business objectives.
Marketing and Communications is a strategic function that drives awareness, engagement and business growth through customer insight, data-driven marketing and impactful campaigns. Working closely with the E&E business, the team strengthens the British Council's brand and reputation while helping people worldwide access English learning and internationally recognised UK qualifications.
Main Accountabilities
Strategy & Planning
- Develop and deliver the E&E marketing strategy and annual plans, ensuring alignment with global priorities, budgets and the British Council brand.
- Lead integrated 360° marketing campaigns that drive lead generation, customer engagement and retention.
- Use market insights, customer data and performance analytics to optimise campaigns, inform product development and shape customer value propositions.
- Adapt marketing messages and deliver partnership and channel marketing initiatives for different audiences and markets.
Consultancy, Analysis & Problem Solving
- Provide data-driven marketing advice based on market insights, business needs and customer trends.
- Monitor campaign performance, stakeholder feedback and online engagement to continuously improve marketing effectiveness.
Commercial & Financial Management
- Manage marketing budgets, monitor performance against plans, and ensure value for money and effective risk management .
Relationship & Stakeholder Management
- Build strong relationships across Marketing, E&E and key stakeholders to deliver integrated marketing initiatives.
Leadership & Management
- Lead and prioritise team delivery to achieve business objectives while ensuring compliance with corporate governance, brand standards and the responsible use of AI tools.
Qualifications and Work Experience
Qualifications
- Essential: Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience
Work Experience
Essentials
- Considerable experience in developing marketing strategies and plans within a large and complex organisation
- Experience in the design and delivery of plans to support programmes / products
- Experience in effectively negotiating budgets and resources with senior stakeholders
Desirables Experience in a global organisation
- Experience in the English teaching market/sector
Important Information
- Language requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required
- British Council Pay Band: 7/F
- Department: English and Exam
- Working location: Thailand
- Proof of Identity requirements/right to work in country : Candidates should ensure they have the pre-existing legal right to live and work in the country where the role is based. Relocation assistance is not provided.
- Closing Date: 26 Oct 2026 (23.59 ICT)
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org
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