Job Title: BTL Marketing Executive / Manager Industry: Jewellery / Retail Department: Marketing Location: Gorakhpur Experience: 2–6 years in BTL Marketing, preferably in Jewellery, Retail, Luxury, FMCG, or Lifestyle
Job Summary
We are looking for a dynamic BTL Marketing professional to plan and execute on-ground marketing initiatives for our jewellery business. The role will focus on driving brand visibility, store footfall, customer engagement, lead generation, and sales through localized activations, events, partnerships, and promotional campaigns.
Key Responsibilities
- Plan and execute BTL marketing campaigns for jewellery stores and target markets.
- Drive store footfall and customer acquisition through local marketing activities.
- Plan and manage mall activations, exhibitions, kiosks, roadshows, society activations, and outdoor events.
- Develop and execute festival and occasion-based campaigns such as Diwali, Akshaya Tritiya, Dhanteras, wedding season, Valentine's Day, Mother's Day, etc.
- Identify and manage local partnerships with corporates, wedding planners, hotels, salons, fashion/lifestyle brands, residential societies, and community organizations.
- Coordinate in-store events, jewellery launches, collection previews, trunk shows, and customer engagement activities.
- Manage vendors, agencies, promoters, event partners, printing agencies, and other external partners.
- Prepare activity plans, budgets, quotations, purchase orders, and vendor negotiations.
- Ensure timely execution and maintain brand standards and visual merchandising guidelines across activations.
- Generate and manage customer leads through events, activations, referral programs, and local partnerships.
- Coordinate with the Sales, CRM, Digital Marketing, Visual Merchandising, and Store Operations teams to convert marketing leads into store visits and sales.
- Track campaign performance through metrics such as footfall, leads generated, conversions, cost per lead, customer acquisition cost, and sales contribution.
- Conduct competitor and market activity analysis to identify new BTL opportunities.
- Prepare regular MIS, campaign reports, ROI analysis, and post-campaign reviews.
Required Skills
- Strong understanding of BTL, experiential, activation, and local-area marketing.
- Experience in retail marketing and customer acquisition.
- Good knowledge of the local market and ability to identify relevant customer touchpoints.
- Strong vendor and agency management skills.
- Budget management and negotiation skills.
- Excellent communication, coordination, and presentation skills.
- Ability to manage multiple campaigns and events simultaneously.
- Strong analytical and reporting skills.
- Proficiency in MS Excel and PowerPoint.
Pay: ₹15,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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