JOB DESCRIPTION
JOB TITLE: Golf Services Assistant
REPORTS TO: Head Professional
LOCATION: The Shropshire
SALARY:
ABOUT BURHILL GOLF & LEISURE
Burhill Golf & Leisure specialises in delivering exceptional experiences. Guided by our purpose – to create space to play and be together – we focus on delivering outstanding moments across all our venues.
Our diverse portfolio includes meticulously designed golf courses that cater to players of all skill levels, innovative high‑tech driving ranges equipped with Trackman technology, engaging outdoor crazy golf courses that offer fun for the entire family, and Health & Fitness facilities that support every step of your wellness journey. We also provide versatile function spaces ideal for memorable events, from corporate gatherings to private celebrations, creating opportunities for people to connect, share moments, and enjoy time together.
Our values underpin everything we do:
- Fun, bringing energy, contribute to the happiness of the team and deliver unforgettable moments of delight.
- Ambition, constantly looking to improve, taking the positives from every situation, and being prepared to play even if we don’t always win.
- Collaboration, communicate openly and work inclusively across teams and functions.
- Trust, fostering safe environments, acting responsibly, and believing in each other.
Join us for an exciting adventure on the greens and beyond!
ROLE OVERVIEW
As a Retail Assistant, you will play an important role in delivering a professional, welcoming and high-quality experience for all members, guests and visitors. Working within the golf retail operation, you will act as a key point of contact, providing excellent customer service, supporting retail sales, and ensuring the smooth day-to-day running of the shop.
You will be responsible for assisting customers with enquiries, bookings and purchases, promoting the club's products and services, and ensuring the retail environment is presented to the highest standards at all times. Through your knowledge, professionalism and proactive approach, you will help create a positive customer experience that encourages repeat visits and supports the commercial success of the business.
Working closely with colleagues across the golf operation, you will contribute to maintaining efficient processes, accurate financial controls, and a safe and secure working environment. This role is ideally suited to an enthusiastic and customer-focused individual who takes pride in delivering exceptional service and enjoys working as part of a collaborative team.
KEY ACCOUNTABILITIES
Operations
- Reviews daily bookings, tee times, lessons, societies and events.
- Greets customers using name where possible. Offers customers playing options and informs of daily offers and promotions. Answers questions relating to retail and golf issues.
- Processes all telephone enquiries, green fee and other payments in a professional manner.
- Reconcile all transactions and process orders through the ESP/check order system in an appropriate manner.
- Offer assistance to customers on merchandise and facilities on offer.
- Complete daily tasks and duties in a timely fashion.
- Replenish shop stock and update promotions daily, ensure stock is secured out of hours.
- Maintain and well-presented retail area, with all items bar coded and security tagged.
- Maintain the highest level of security never leaving the retail area unattended.
- Completes opening and closing procedures as per shift.
- Assist in the training and development of new or less experienced colleagues.
- Ensure compliance with all BGL Health & Safety procedures.
People
- Ensure personal level of compliance within the BGL Academy is 100% at all times.
- Maintain a strong network with fellow BGL golf retail colleagues to support robust collaboration.
Financial
- Ensure all BGL procedures and policies are adhered to.
Customer Experience
- Ensure that all teams in the golf business consistently deliver outstanding service levels to achieve maximum customer satisfaction.
KEY EXPERIENCE, SKILLS AND ATTRIBUTES
Experience
- Previous experience working in a retail environment is essential/desirable
- Experience working in Golf retail is essential/desirable.
Skills
- Excellent communication skills: Verbal, Written and Listening.
- Strong relationship building skills to promote inclusivity and openness.
- Outstanding customer service experience.
- Good presentation skills.
Attributes
- Organised and enthusiastic with a “can do” attitude and attention to detail.
- Enthusiastic with a positive energy that uplifts the team.
- Driven with a motivation to continuously improve.
- Adaptable and resilient, responding well to change
- Trustworthy and consistency to build safe and supportive environments.
EDUCATIONAL BACKGROUND AND QUALIFICATIONS
- Good GCSE educational standard is essential/desirable.
We are committed to ensuring our recruitment process is accessible to all. We are committed to providing reasonable adjustments throughout the recruitment process, please speak with the hiring manager regarding any requirements.
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