- To develop Trade marketing plan in line with brand plan and sales channels.
- To develop planograms/ layouts at retail for merchandising the products
- To promote the products in store by right placement in category, out of category or extra displays
- To work with top retailers to make plans according to category roles in their stores
- Generate Comprehensive sell-out reports across regions, channels, and product category.
- Assess effectiveness and timeliness of implemented trade promotions.
- Oversees Training deck preparation and creation of educational materials
- Analyze product movement for key appliance
- Assess in-store execution and timeliness of promotions from a field perspective.
- Deliver training programs for promoters
- Conduct store visits and audits to ensure compliance with visual merchandising
- Manage some sales operation tasks
Primary Responsibilities
- Focus on developing promotional programs that attract business form wholesalers, distributors and retailers
- Category Management working with each brand manager (planogram, promotion, merchandising, communication) for key accounts or special projects.
- Utilizing planogram software to develop effective solutions for key accounts/ working with all assets available and developing new programs when needed including in-store merchandisers
- Identify category plans including range and merchandise proposals
- Development and execution of trade/ consumer promotions including pricing, sales estimates, operations liaison and POS development
- Recommend and develop local market promotion to promote sales
- Provide feedback to management on new product launches or re-launch activities
- Flawlessly execute launches to gain maximum distribution
- Proactively communicate and build relationships with the global Marketing teams
- Collect and disseminate Best Practices for profitable Trade Marketing Activities
- Work closely with Sales Team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work to develop trade communications – traditional and digital
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